?Patanjali Ayurveda Kendra Pvt Ltd is promoted by Param Pujya

Yog Risi Swami Ramdevji Maharaj & Ayurveda Shiromani
Rishikalpa Acharya Shree Balkrishnaji Maharaj.
?It was officially inaugurated on 27 September 2007.
?They are the sole distributor of Ayurvedic Product of Divya
Pharmacy , Divya Yog Sadhana, Divya Prakashan & Patanjali
Ayurveda Ltd., Haridwar, India.
 VISI

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VISION
To build a disease free world by making every
individual physically strong, emotionally balanced,
socially responsible and spiritually awakened.
 VALUES
pÆe derive our values from:

MAHARISHI PATANJALI
 ± Purity of Products ²± for our loving people.
A ± Address to Relationships ²± with farmers, retailers, Traders and Customers.
T ± Truthful to the people ²² Æe share their problems.
A ± Attened to the needs of our customers ²± with care.
N± Nature to be our best Teacher ²² alround harmony.
J ± Joy of work, Team spirit, Stress free environment ²² for a friendly work
place.
A ± Add value to products ²² innovate always.
L ± Live with our Scriptures ²² back to Vedas, Shashtras, Upnishads.
I± Inculcate Unity ²² of self, family, Nation and the Æorld through Yog.
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Æe have divided low cost product strategy of Patanjali into different

heads. They are:

1. Back-Æard integration
2. Procurement
3. Logistics
4. Operation
5. Sales and distribution
6. Promotion
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 :
? Identification of Areas, Village, SHGs, Farmers for growing crops of
desired standard both in quality and quantity.
?Provide necessary technology and know how to the farmers attached to the
company.
? To provide financial assistance to the registered farmers.
? To enter into forward marketing contract with the registered farmers.
?Ensuring direct and decent remunerations to the farmers.

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:
? To collect farm produce through their own mobile collection centre and
primary collection centers.
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:
? Safe and quick transportation of produce from collection centre to the main
processing centers with a view to reduce wastage of perishable produce.
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? Low cost of processing of farm produce by ensuring processing of high
volume which will ensure economy of scale.
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? Supply of Quality products through a wide net work of Patanjali sale
centres through out the country.
? They also provide online shopping, post office counters also sell their
product.
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? Promotion of their product is done by their own trusts.
? They have their own consultancy where they provide free health check up.
? They provide online consultation also.