Next Generation Services

ZTE University

IN Team
 New Behavior Mode, New Service Trend

Broadband

Multimedia

Real time

Interactive

Personalized

Mobile

Location-based

Colorful

Security

Anytime, Anywhere, Any Media, Any Device!

 Rich Services by Unified Platform
Legacy IN Services Enterprise Services Data Services
Mass Calling Call Center Video on Demand
Televoting IP Conference Short Message
Account Card Calling Instant Message
Call Attendance
Freephone Voice Portal
Video Call
Virtual Private Web Browsing
Network Click to Dial Unified Messaging
Telephone Payment Click to Fax Digital Assistance
Premium Rate Web Freephone WEB800
Service
Advertisement WEB Conference
One Number
Number Portability Enterprise CRBT
Voice Mail IP Centrex
Short Dialing
IP Hotel
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 What
ZTE VASIs Only?
Overview

ONLY service is an integrated personal communications

service, which covers a variety of services. Its purpose is
to provide a unique ONLY number for each subscriber,
through which multiple services can be offered and the
subscriber can be contacted conveniently wherever
he/she is.

ONLY service is also called One Number Links You

service.
 One Number Links You (ONLY)

One Number to all terminals

Simultaneous Ringing

Sequential Ringing Web Serer

DB App IAD
Route on timetable
Server

Temporary route
Inter Office
CRBT net

Incoming screening Media

Soft Switch PSTN
Server Home

PIN access ATM/IP

Network Mobile

Media PLM
Gateway N
PSTN
Only websmap
 Only Features: One Number to all
ZTE VAS terminals
Overview

With this function, several registered phones (up to four

phones supported) can ring for an incoming call. The user
can answer the call on any of the phones, and the others
will stop ringing.
 Only Features: One Number to all
ZTE VAS terminals
Overview

Route on timetable(Mixed Mode)

Simultineous ring

Sequential ring
 Only Features: Temporary
ZTE forwarding
VAS Overview

The function enables the system to forward the incoming

calls to a temporary forwarded-to number registered by
the user.
 Only Features: Call forwarding on busy of the
ZTE VAS Overview
temporary forwarded-to number

When the registered temporary forwarded-to number is

busy, the system can forward the call to a registered
forwarded-to number on busy.
 Only Features: ForwardingZTE
byVAS
time table
Overview

The user can select at most

10 date types (holiday and
workday, for example), 4
time sections a day, to the
accuracy of minute. Up to 3
numbers can be registered
for each time section. All
the numbers are prioritized,
so that the incoming calls
can be forwarded to a
lower-priority number when
the higher-priority number is
busy or has no reply.
 Only Features:ZTE
Incoming PIN
VAS Overview

The ONLY user can set, modify and activate the incoming
password. When a user activates this function, an
incoming call will be connected only when the system
verifies the incoming password.
 Only Features: Incoming ZTE
callVAS
screening
Overview

The user can define or modify a region to allow or reject

calls from that region. When this function is activated, the
user can receive or reject incoming calls from that region.
The user can register 10 restricted (enabled) numbers at
most, which can be area codes, office numbers or calling
numbers.
 simultaneous ringing flow
AS
1 2
caller Callee 1 Callee 2
invite

100
invite

100

invite
100

180

PRACK

200
PRACK
180
180
PRACK
200(PRACK)

200ok

ACK
200ok

ACK invite

100
200
ACK
CANCEL
200

487

ACK

BYE

BYE

200ok
 simultaneous ringing flow
caller
AS
callee1
1
callee2
2

invite

100
invite 1

100

180

PRACK

200
PRACK
180

CANCEL

200

487

invite

100

180
PRACK
200(PRACK)

200
ACK
200ok

ACK

invite

100
200
ACK

BYE
BYE

ACK
 ONLY: User group positioning

The ONLY service is intended for individual users with

several numbers and has a great number of potential
users. After the ONLY service is ready, a user has access
to various service packages through Web pages or voice
flow.
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 SoftDA Service
Click to Fax

Send file

Electric white Board

Core network Mobile
Office Home
PSTN

Instant
message
SoftDA Click to Dial
SoftDA SoftDA
 Soft Digital Assistant

SoftDA is a integrated communication tool and personal digital

secretary providing a wide range of selective features. A new
Internet and Telecom blended experience and provide highest
efficiency in communications.

Features

Presence White boarding

Instant Message File Transferring
Click to Dial Application Share
Click to Meeting Video Conference
Click to Fax One Number
ePhonebook CRBT
Video Call Email Notification
Call Logs SMS to Mobile
 Soft Digital Assistant

Contact Status

Phone Call Status

Email Status

SMS Status

For example:
If there is one
missed call, just
dial and call back.
 Soft Digital Assistant

Mobile SMS

Voice Mail

Email

Fax
SMS

VMS

E-mail
Fax
Soft Digital Assistant

Call for a meeting

File transferring

Application Sharing

White board
 Soft Digital Assistant

ONLY: Call routing by

Time schedule

Holiday plan

Routing status

Simultaneous calling

CRBT
 ODA Service

Instant Messaging

Video Call
Webpage of SoftDA
 SoftDA Target User

Target User & Market Positioning

Group User: To meet the demand of unifying multiple

communication modes, facilitating management, enhancing
efficiency, and reducing communication costs.
Individual User: To satisfy the demand of unified
communication and individualized communication.

Revenue Mode

Monthly Fee,
Functionality Fee,
Communication Fee.
 SoftDA: User group positioning

SoftDA is intended for users with relatively high computer

and network utilization. They can be large enterprises or
office buildings where a good communication
environment is required to improve work efficiency.
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 What Is Prepaid
ZTE VAS Overview

This service is a call service based on the account card.

The subscriber can make calls on any phone set.

This service can also provide the flexible and convenient

billing modes, including decrement from the account card,
discount by various time segments, and so on.
 Prepaid flow
Par l ay Medi a
Appl i cat i on Sof t Swi t ch
Gat eway Ser ver

enabl eCal l Not i f i cat i on

1. I nvi t e( f r om Cal l i ng
Par t y

2. 100 Tr yi ng

cal l Event Not i f y

cr at eUI Cal l
CRCX

3. 200 OK
4. ACK
sendI nf oAndCol l ect Req
RQNT
NTFY

sendI nf oAndCol l ect Res

Rel ease UI Cal l

DLCX
r out eReq
5. I nvi t e ( t o Cal l ed
Par t y)

6. 100 Tr yi ng

7. 180 Ri ngi ng
8. PRACK
9. 200 OK

10. 200 OK
11. ACK
r out eRes
Tal ki ng

12. Bye ( f r om Cal l i ng

Par t y)
13. 200 Ok
event Not i f y

r el ease
14. Bye( t o cal l ed
Par t y)
15. 200 OK
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 What is WebCall?

Web Call service enables a user to originate a call by

clicking a called number on Web pages. The conversation
begins when the call is put through.

The caller can use a hard terminal, or an ordinary soft

terminal, or even the built-in soft terminal on Web pages.
 Web Call Service
Soft Switch
ISP
App Server

VOIP
Phone to Phone/PC to
Phone/PC to PC/Phone to PC
Soft Phone/Traditional
terminal
Scheduled Call
IP Network

Flexible tariff
Video Calling
Media Family Number
Gateway

Soft terminal PLMN

PSTN

Telephone
 WebCall feature: User login

Log in to the Web Call homepage and enter the account

number, password and bound calling number of the
prepaid card, where the calling number may be a number
of soft terminal, Integrated Access Device (IAD)
telephone, PSTN telephone or mobile phone.
 WebCall feature: Click to call

Enter the called number manually, or select the called

number stored in the abbreviated number list or familiarity
number list
 WebCall feature: Set abbreviated dialing
numbers

The user can set some abbreviated dialing numbers. In

this way, the user can just enter an abbreviated number
to make a Web call. This function allows an easy-to-use
Web Call service.
 WebCall feature: Set familiarity numbers

The Web Call service provides the familiarity number function.

Discount is available for the calls to familiarity numbers, so that
the carrier can offer more flexible premium packages.
 WebCall feature: Set familiarity numbers

The Web Call service provides the familiarity number

function. Discount is available for the calls to familiarity
numbers, so that the carrier can offer more flexible
premium packages.
WebCall feature: Query balance
 Web Call Benefits

Office Building

Internet Caf

Customers who often access internet

Customers who travel overseas

For Consumer: Cheap & Convenient

Just like regular telephone service but better
Web access and friendly GUI
Plans start as low as $1; Great rates as low as
1.1/min
Per-minute or monthly plans
Prepaid or Postpaid
 Webcall: User group positioning

Internet bars

Education network users

Commercial buildings with broadband access

All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 MMC (Multimedia Conference)

Multimedia conference service is a new generation service integrated

with image, voice, and data, including video conferencing, P2P video
call, video collaborative working, remote monitoring, etc.

MMC makes it possible to interact on a face to face basis irregardless

of the geographical distance.
 MMC (Multimedia Conference)

Plain voice call

Softswitch
platform

Multi-party video conference P2P video call

Softswitch
Softswitch platform
platform
 Web Conference Service

Web
access
Web
Serer
DB Application
Server
HTTP
2. Start Conference
Customer Premise
Internet
1. Conference Arrangement
Managed IP
Network

IAD
Media 3.Member joining
Server Soft Switch Mobile

ATM/IP Network PLMN

Media
Gateway

PSTN
 MMC (Multimedia Conference)

Web based management

2-Point video conference
Web Serer
SoftDA
Multi-Point video conference MCU
IA
D App Server D
Plain voice call B

Con. Reservation
Intern
et Video
Con. Query Phone

Con. Reminder
Media
PSTN
Server Soft Switch
Con. Setup Phone

ATM/IP Network
Sub-con. Setup
3G
Recording & Playback 3G
Mobile

Call-in & Call-out

PLMN
Mobile
All terminals applicable
 WebConf feature: Prepaid service

A conference card bears an amount. A card holder can

book and convene a conference only when the balance
on the card is sufficient. The card holder can query the
balance on the card and recharge the card with a voucher
card.
 WebConf feature: Conference chairman and
attendants

With the conference card, the conference chairman can

book a conference, modify the booked conference, query
conferences, determine whether to hold the conference
according to the feedback of the conference notifications
and manage an ongoing conference in real time.
 WebConf feature: Conference participating mode

convergent mode -when a conference starts, the

members can dial the conference access code to access
the conference.

divergent mode -when it is time for the conference, the

system automatically calls the members.

The two modes

may be used in

the same conference.

 WebConf feature: Conference reservation

The chairman fills in the conference start time, end time,

participant number and members, and submits the
booking, and then the booking result can be obtained.
 WebConf feature: Real-time management of
chairman

When a conference starts, the chairman can manage the

conference in real time
 WebConf feature: Sub-conference function

The request is submitted to the chairman through Web

pages. The chairman can add the member into the sub-
conference upon request, or directly add/delete it to/from
the sub-conference.
 WebConf feature: Address book

The chairman can create his own address book, in which

the frequently present conference members are added.
Next time in a conference reservation, the chairman can
select the conference members from the address book.
 Webconf: User group positioning

Government departments, large enterprises, and

educational institutions are potential customers of the
Web conference service.

The individual users may also use the Web conference

service when chatting with friends or discussing with
family members
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 What
ZTEIs Web800?
VAS Overview

It is a new multimedia service featuring charging

performance. Its major feature is that a call to a service
subscriber is charged by this service subscriber, instead
of the caller. A service call is originated from a PC, and
information is entered or selected on the Web page to
complete a call.
 Web FreePhone Service (Web800)

Web based
App Server
Database
Unique number OSS

800-888-8888

Click to dial Click to dial ZTE

Web800 No.
Internet
Intelligent routing
010-123-4567/
Password access 025-123-4567
You are welcome
to call ZTE
for incoming calls Media customer service
Server SoftSwitch
hotline

ATM/IP Network PSTN

Media Service Call
Gateway 010-123- Center 1
4567
 Web 800 service

App server
800 Database
MediaServer
2 1
Click zte
Internet Web800
Softswitch 025-1234567
3 010-1234567
010-1234567
IP Network Media Gateway PSTN

4
4 025-1234567
Service call 2 Service call 1
Service Call
Center
 Web800 feature: Use of service

A user can select the 800 service subscriber and

corresponding department number and enter his own
telephone number to make a call through Web pages; the
user can also directly enter the known number of the 800
service subscriber to make a call.
Web800 feature: Use of service
Web800 feature: Use of service
 Web800 feature: Charging

The system performs charging operations on service

subscribers and charges call cost to the account of the
subscriber applied for the service instead of the caller.
 Web800 feature: Service data management

A service subscriber can manage his attributes through

Web pages, such as modifying route and changing
password.
 Web800 feature: Call forwarding on busy/no reply

A service subscriber can set several destination codes at

a time. If a destination code is busy or of no reply, the call
will be forwarded to the next destination code.
Web800 feature: Call forwarding on busy/no reply
 Web800 feature: Intelligent routing

Calls made to a service subscribers can be connected to

different called parties based on caller location, time, and
so on, depending on routing policies.
Web800 feature: Intelligent routing
 Web800 feature: Temporary route

A service subscriber can designate a temporary route for

a destination number; then, all calls to the destination
number will be connected to a temporarily set number.
Web800 feature: Temporary route
 Web800 feature: Password access

A service subscriber can set a password for incoming

calls. An incoming call will be completed only when the
caller enters the correct password. Each service
subscriber has a management password. The correct
management password is required to access
management functions.
 Web800 feature: Management functions

A service subscriber can manage his attributes through a

telephone set. The subscriber can perform operations
such as adding/deleting/modifying/querying
prohibited/allowed numbers, activating/deactivating
prohibited/allowed list, modifying temporary route, and
changing password.
 Web800: User group positioning

Web 800 service is intended for those enterprises

engaged in service industry, such as hotels, travel
agencies, airline companies, transportation enterprises,
educational institutions, and so on.
In general, these enterprises or institutions have their own
website and they are in need of publicity and promotion.
A link can be added to the Website of such an enterprise.
Through the link, a online user can access the Web 800
service interface and make a call the customer service
center of the enterprise.
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 Color Ringback Tone

Caller dials a non-CRBT subscriber

Without CRBT
Caller hears monotonous ringing sound ringring

Caller dials a CRBT subscriber

With CRBT
Caller hears a personalized ring back tone that can be
a music clip of rock, Jazz, pop or personal greeting

Rock
Jazz
Classic
Pop
Self-recorded
etc.
All type of Sound
 CRBT Benefits

An value-added service that provides an easy new revenue source for

carriers
Increase ARPU (at least $2 increase per month*)

Retain customer

Young student Corporation

White collar Enterprise
Fashion people Business person

Show off yourself just Promote yourself and

from today! your business!
 Rich Features of CRBT

Music Copy&
As a service targeted to
Time based Box present fashionable people,
adding more new
features help to
maintain their interest
to continue use the
service
Calling group Music
based Album Corporate RBT

As a revenue generator,
new features enhance
its ability to create
more revenue and lead
Color Shaking
Tailor-ring
to higher profitability.
Calling
number based
 Huge Revenue Generator

Monthly fee secure revenue for carriers

Various monthly fee options depending on subscriber grade
The rigid fee shall be equivalent to or lower than that of the market

Charges per download is collected by carrier but shared by carrier

and Content Provider.
Variable Price depending on the content
Focus on medium-to-high-end subscribers
Usually carriers take 15 - 40% of charges per download

Distribution and cross-sell channel bring more traffic and revenue for
carrier
IVR purchase flow increase voice traffic volume
Short message push to motivate service using
Multi services interactive to influence service increase
All the services on UP10

Only
SoftDA
Prepaid
Webcall
Webconf
Web800
CRBT
UMS
 Unified Messaging

Send and Receive Email, SMS, MMS, VMS, FAX,

etc
Web

Receive SMS, MMS, VMS or FAX message as an

attachment
Email

Send VMS and Listen to SMS, MMS, FAX by TTS

Fixed
Phone
Unified Send and Receive Email, SMS, MMS, VMS, or
Message Receive FAX

Mobile

Send fax and VMS; receive FAX, Email, SMS,

MMS, VMS
FAX
 Unified Messaging Service

Email

IP Phone
UM Server
SoftSwitch

DateBase

Core network Web browse

IAD
Email Server
SG
TG

TRK/E1
PLMN
PSTN
Enterprise PBX

Short
message

FAX
 Main Customer List of ZXUP10

Project Services

Ningbo NetCom UMS, WEB Conference, WEB Call, VMS

Chongqin UniCom WEB Conference, UMS, WEB Call, WEB800

Shenzhen Unicom ONLY, VMS

Northwest NetCom WEB Conference, UMS, WEB Call, WEB800, ONLY

Shenzhen Telecom ONLY, ACC, VMS

TT&T (Thailand) ONLY, UMS, ICW

Philippines Digitel Web Call, Web 800, Web Conference, UMS, ONLY, ICW