A path to Successful Marketing

4 a Web Casting Firm

 What is Web Casting?

Web Casting is all about Communicating to

multiple computers at the same time over
Internet by "streaming" live audio and/or
live video.
Or
Simply Web Based Casting
 Process of Web Casting
●
● For
For any
any company’s
company’s survival
survival it
it is
is necessary
necessary to
to have
have aa strong
strong clientele,
clientele, hence
hence marketing
marketing plays
plays aa vital
vital
Marketing role
role in
in the
the well
well being
being of
of the
the Firm.
Firm.
●
● It
It must
must be
be supported
supported by
by aa strong
strong Human
Human Resource
Resource Dept.
Dept.

Acquisition All
All the
the elements
elements of
of Production
Production like
like Cameras,
Cameras, Audio
Audio Gear,
Gear, Technicians,
Technicians, Tape
Tape Decks,
Decks, Computers
Computers etc..
●
●
etc..
●
● Should
Should use
use the
the latest
latest tech.
tech. added
added with
with Professional
Professional Technicians
Technicians

●
● Converting
Converting the
the Various
Various acquisition
acquisition sources
sources into
into aa format
format compatible
compatible with
with web
web delivery
delivery
Encoding ●
● Must have a very good software/ hardware combination

●
● It is all about disseminating the video and data stream over the net
Delivery ●
● Must have a strong CDN (Content Delivery Network)

Play Back ●
● It Happens in the End Users Web Browser
S.W.O.T Analysis of Web Casting

Strengths Weaknesses
 Interactive  Expensive
 Engaging  Technical Problems
 Flexible  Awareness
 Accessible

Threat’s Opportunities
 Changes in Technology  Wide Scope
 Many Competitors entering  A future Marketing Tool
into the Market
 Best ways to market a Webcast ?

 Direct Marketing ( Lead Generation and Word of Mouth Marketing )

 E- mail Marketing
 Nurturing the existing Clientele ( Customer Retention)
 Tie- up’s with Event Management Firms, Marriage Halls, etc…
 Internet Marketing- Search Engine Optimization ( S.E.O)
 Split Marketing
 To spread awareness about the service by Advertising in Print Media

and on Web ( Online Marketing )

Do the D.E.N.T.I.S.T
 Applications of Web Casting…
 Live Concerts / Shows/ Events
 Corporate Firms (Investor’s Relation/ New Product Launch/ Corporate
Video/ Annual & quarterly meeting/ Product Demos/ Press Material/ Online
Meetings/ Training Sessions/ Live Videoconferencing/ C.S.R and many more…)
 Marriages/ Birthday Parties/ Alumni/ Re-unions/ other occasions…
 Board and Provincial Council Meetings ( Medical, Universities..)
 Political Parties ( Meetings, Rallies, Press Releases… many more…)
 Colleges and Schools(Management Meets/ Annual Day Celebrations/
e-learning/ Live Faculty ….)
 Can be used as a Marketing Tool
 Live Sports events like IPL, Common Wealth Games,
Championship Events, Race Courses, and many more…
How do we market a webcast to a Target Customer/ Client?

Close the Sale

Serve the
Negotiate
After Sales Call Customer &
focus on
Customer
Sell the Product Retention

You need to
know your
Target
Customers and
the Products
You Need to
use to them
know the
Product
well
 How can one be successful as a firm…

 Should have a strong Marketing team and a good Marketing

Strategy.
 Set Financial Targets to Middle level Management and
Clientele Targets for Lower level Management
 Every Day After Sales Team Meetings with high amounts of
Transparency.
 A very good working environment, respecting every one’s
thoughts in the firm.
Presented by
Santosh
Parachuri