Professional Documents
Culture Documents
Consumer Behaviour
Canadian Edition
Schiffman/Kanuk/Das
Copyright 2006
Pearson Education Canada Inc.
Types of Purchases
Trial Repeat
Purchases Purchases
Long-Term
Commitment
Purchases
Brand choice
Store choice
Store-first or brand-first?
Payment option choice
Generally planned
Product category decided on prior to entering
the store
Substitute purchases
Brands substituted in store due to promotions
Totally unplanned
Impulse purchases
Inter-group Inter-category
Gifting Gifting
Intra-group Interpersonal
Gifting Gifting
Intra-personal
Gifting
Abundance of Commoditization
choice Insecurity