The

PLM CMC
Thesis Guidelines

Prof. Gemma C. Dela

Cruz
 General Guidelines
Nature
Course Description
Thesis Types
Applied Research
Campaign Thesis
Advertising
Public Relations
Integrated Marketing Communications
Video Production Thesis
 General Guidelines
Groupings
Deadlines
Consultations with the Teacher
Student Grievances
Research in other University Libraries
Research in other agencies
 General Guidelines

Researchers must observe,

at all times, courtesy and discipline
expected of a PLM scholar.
The use of facilities, specially of other
universities or agencies, must be done
properly and with utmost care.
 Guidelines on Thesis
Advising
The Role of the Adviser
Selecting of the Adviser
Student-Adviser Meetings
Adviser Information Brochure
Guidelines on Thesis
Advising
Guidelines on Thesis
Advising
 Guidelines on Thesis
Defense
The Defense Sessions
Advisers Approval for Defense
Preparation for the Defense
Schedule
Materials for submission (manuscript, SPC
Forms 9 & 10)
Reservation of equipment
Refreshments
 Guidelines on Thesis
Defense
Panel Members
Conduct of the Defense
Duration
Presentation
Interrogation
Revisions
 Guidelines on Thesis
Defense
A NOTE ON THESIS RE-DEFENSE

Thesis outputs given a deferred grade by the

panel members requires a re-defense.
The thesis re-defense follows
the same procedures and guidelines
as a thesis presentation and defense.
However, the group re-defending
is no longer entitled to receiving the highest
possible grade which is Excellent.
Furthermore, a re-defense does not
guarantee a passing manusript grade.
 Guidelines on Thesis
Defense
Approved Thesis Output
Submission of Approved Thesis
Quantity
Binding
Thesis Paper
Grading of the Proposal
Defense
60 points MANUSCRIPT (group grade)
organization, content, grammar,
format and presentation
40 points DEFENSE (individual grade)
mastery of the subject matter,
ability to answer questions,
presentation skills and disposition

100 points Total PROPOSAL DEFENSE Grade

Grading of the Final Defense
60 points MANUSCRIPT (group grade)
organization, content, grammar,
format and presentation
40 points DEFENSE (individual grade)
mastery of the subject matter,
ability to answer questions,
presentation skills and disposition

100 points Total FINAL DEFENSE Grade

for applied research / campaign thesis

Grading of the Final Defense
40 points MANUSCRIPT (group grade)

20 points PRODUCTION (group grade)

40 points DEFENSE (individual grade)

100 points Total FINAL DEFENSE Grade

for video production thesis

 Qualitative Manuscript Grade
Grade Points Description
Excellent 46-50 Approved and accepted in partial fulfillment of
the degree requirement with no revisions
Highly 41-45 Approved and accepted in partial fulfillment of
Satisfactory the degree requirement with little or minimal (less
than 25% of the manuscript) revisions
Satisfactory 36-40 Approved and accepted in partial fulfillment of
the degree requirement with some (between
25% 50% of the manuscript) revisions
Fair 31-35 Approved and accepted in partial fulfillment of
the degree requirement with major (more than
Passed 30 50% of the manuscript) revisions
Deferred Disapproved due to various reasons. Subject for
major revisions and re-defense.
Mechanical Specifications
Paper
Printing
Type Style and Spacing
Margins
Pagination
Justification
Graphs, Charts, Tables & Diagrams
Mechanical Specifications
Mounting Photographs
Language
Use of Copyrighted Material, Reference
and Documentation
Defense Materials:
Slides/acetates
Backdrop
Name tag
Cue cards
Recorders
Demerit Points

NO SPC FORM 7
INCOMPLETE
MANUSCRIPT
LATE SUBMISSION
(hours/minutes late)
SUBMISSION THE DAY
AFTER THE DEADLINE
 SPC Forms
SPC Form 1: Group Info Sheet
SPC Form 2: Topic Proposal Form
SPC Form 3: Invitation for Thesis Adviser
SPC Form 4: Advisers Acceptance Sheet
SPC Form 5: Liability Waiver
 SPC Forms
SPC Form 6: Recommendation Letter
SPC Form 7: Advisers Review Form
SPC Form 8: Approval for Proposal
Defense
SPC Form 9: Proposal Grading Sheet
(Individual)
SPC Form 10: Proposal Grading Sheet
(Consolidated)
 SPC Forms
SPC Form 11: Panel Remarks & Comment
Sheet (Proposal)
SPC Form 12: Approval for Final Defense
SPC Form 13: Final Grading Sheet
(Individual)
SPC Form 14: Final Grading Sheet
(Consolidated)
SPC Form 15: Panel Remarks &
Comment Sheet (Final)
 SPC Forms
SPC Form 16: Peer Evaluation
SPC Form 17: Advisers Monitoring Sheet
SPC Form 18: Advisers Grading Sheet
SPC Form 19: Proofreaders Certification
SPC Form 20: Approval Sheet
Cover and Spine Format
 Thesis Calendar

12 - 14 Thesis Seminar & Orientation:

Surviving your Thesis
Writing & Defense with your
Sanity Intact (Year II)

26 Approval of Thesis Topics

Due: SPC Forms 1, 2, 3
 Thesis Calendar

13/14 Due: C1, SPC Forms 4, 5, 7,

(and SPC Form 6 if needed)

27/28 Due: C2 and revised C1,

SPC Form 7
 Thesis Calendar
5 Due: 4 copies of C1-3 for
Applied Research & Campaign
Thesis; C1-6 for Video Production
Thesis; SPC Forms 7-11; White Slip-
on L-Folder; 10 a.m. Pre- Proposal
Defense Orientation;Release of
Proposal Defense Schedule

13 - 15 Proposal Defense

20 Special Consultation; Present

revised thesis and SPC Form 11
 Thesis Calendar
15/16 Due: ALL CHAPTERS (w/ earlier
chapters revised), SPC Form 7

30 Due: 4 copies of the whole

manuscript; SPC Forms 7, 12-15;
White Slip-on L-Folder; reserve
equipment; 10 a.m. Pre-Final
Defense Orientation; Release of
Final Defense Schedule
 Thesis Calendar
7-9 Final Defense

12/13 Distribution of PLM-CMC

Thesis Papers

22-23 Re-defense (for groups with

deferred grade)

26/27 Due: Final Draft, SPC Form 7,

15, and 20
 Thesis Calendar
5-8 Final Consultation; Present draft
checked by proofreader and SPC
Form 19; SPC Form 20 will be
returned if all requirements
were met by the students

12 Due: 5 Bound Copies, 1

manuscript softcopy in CD, and 5
DVD copies (if applicable); SPC
Forms 16-18