ADVERTISING STRATEGIES FOR

PML(N)
Outline
Objectives of ad compaign
Target audience
Top 6 strategies
Budget
Media strategy
Promotional mix
Message strategy
Objectives for Ad Compaign
To create awareness about the partys accomplishments
To decrease the effect of negative campaigning by competitor parties like PTI
To influence the non voters by telling partys projects and success
To retain existing voters
To strengthen the partys image
To influence youth towards the party
Target audience
Existing Voters Non-voters
Age upto 29 30% voters some % age of
30 and above 34% college educated young men and
Education women
Illiterate 36% Upper middle and high
matric/ inter 30% Graduates
bachelors 23%
Income
Low income 36%
Middle 29%
Upper middle and high 31%
College educated young(under 30) men
5% share in voters
CEYM (College Educated _ CEYW (College Educated Young Women)
PML-N 400,000~ 400,000~
PTI 800,000~ 300,000~
All Others 1,200,000~ 400,000~
All (total) 3,400,000~ 1,100,000~
Budget
personal selling
Estimated Budget
3billion
direct marketing

public relations advertising

MEDIA STRATEGY
Media plan
MEDIA CHOICE TOOLS FREQUENCY
DIGITAL TV Pulsing strategy
RADIO
PRINT NEWSPAPER Every day at the time of
elections,
When a project is
successful
Outdoor Billboards
Outdoor media
Billboards
Flyers
Posters
Banners
Mobile vans with mounted hoardings
Buses
Rickshaws
LED, back-lit, 3-D and digital displays
POSTERS
 Digital media (advertising)
PULL & PUSH WITH PRESS
Create events & activities & pull them to the party.
Voice candidates opinion on issues
Participate in events with strong press coverage
If a crisis happens, voice a response or the let media do it for the party
Print media
 Direct Marketing
SOCIAL MEDIA
Twitter
Facebook pages
E-mail newsletter
Online Polls
Social media Tools
Channel online enthusiasm into specic, targeted activities that further the
campaigns goals

Content marketing
Pinterest
Facebook strategy
Google+ strategy
Twitter strategy
Instagram strategy
Twitter
 Hashtags to keep the youth
engaged
https://twitter.com/hashtag/pmln?lang=en
Polls
http://voiceofpmln.blogspot.com
/
Email newsletters

To create awareness about partys projects

Provide information related to events and upcoming opportunities
Provide report on key economic indicators to depict progress of the country

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Pakistan Muslim league (N)
Message strategy