PEOPLE MEDIA

How traditional media has affected Filipinos in

the past, throughout the different eras?

a. Pre-Spanish Era knowledge was

passed on through folk media and
indigenous forms of media. Careers: Town
crier, messenger, community scribe.
 How traditional media has affected Filipinos in
the past, throughout the different eras?
b. Spanish Era while education was limited to the elite, publication of
books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La
Solidaridad) advanced the Propaganda movement which led to the peoples
revolution against Spanish rule. Filipinos at that time did not have a common
language. Only the elite spoke and understood Spanish. Thus,
communication was limited. Pen names were used to avoid political
oppression. Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist.
 How traditional media has affected Filipinos in
the past, throughout the different eras?
c. American and Japanese Era - During this era,
major newspaper (i.e. Manila Times and Manila Bulletin),
radio broadcasting and movies became available. Media
was used for propaganda by government and other groups.
Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist, cartoonist, reporter, producer,
broadcaster.
How traditional media has affected Filipinos in
the past, throughout the different eras?
d. Post-war Era the golden age of Philippine
Journalism. Advertising, Communication
Education, and press freedom flourished in this
era. Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist, cartoonist,
reporter, producer, media technicians, advertisers.
How traditional media has affected Filipinos in
the past, throughout the different eras?
e. Martial Law Era - Highlights of this era include the
government takeover of media and the press and the image
engineering of the Marcoses in the name of nationalism.
f. Post-EDSA Era - People Power brought greater freedom
for Philippine media. During this era, the new Constitution
recognized the vital role of communication and information in
nationbuilding. Press freedom influenced the growth in media
careers
How traditional media has affected Filipinos in
the past, throughout the different eras?

g. Modern Era Careers: web designer,

online instructors, digital producers, bloggers,
animators, programmer, archivist, metadata
analyst, data miner, user experience designer,
call center agents, virtual assistants.