Professional Documents
Culture Documents
CEO, McDonalds
Purpose of CSR
The purpose of CSR is to make corporate
business activities sustainable in its three
dimensions:
Economic
Social
Environmental
Benefits of CSR
Source of competitive advantage
Attracts ethically conscious customers
Increase profit in the long run
Reduction of costs (re-cycling)
Contribute to economic development
Improve the quality of life for it workforce and their
families
Improvement of society
Tax-free incentives for businesses
Corporate Social Responsibility
What is Corporate Social
Responsibility?
The company must act responsibly, and criteria for
social responsibility must be adopted to contribute
toward consolidating better companies not only in
social terms that is, companies which are more
useful to society but better companies in purely
economic terms that is, better quality, more efficient,
more competitive companies
An inevitably broad concept of which we can say that it
includes voluntary actions by companies aimed at
dealing with workers, consumers, or investors or
shareholders concerns: in short, the concerns of all
citizens.
What is Corporate Social
Responsibility?
Some attempt to define it:
Environmental conditions
Human rights
Poverty Alleviation
Evolution of CSR
Although the contemporary CSR agenda is
maturing, the term CSR has not yet taken
hold within many public sector agencies,
either in industrial or developing countries.
Few government initiatives have been
undertaken explicitly as pro-CSR initiatives.
Different Names For CSR
Corporate Social Responsibility (CSR)
Corporate Conscience
Corporate Citizenship
Responsible Business
Responsible Management
Corporate Philanthropy
Sustainable Business
Creating Shared Values (CSV)
Levels of CSR
Social Obligation Meet minimum
regulations, do what is required by law, no
more
Social Responsibility Go beyond what is
required by law
Social Responsiveness Proactive approach,
promote positive change
CSR Concepts
Corporate Social Responsibility-emphasizes
obligation and accountability to society.
Corporate Social Responsiveness-emphasizes
action and activity.
Corporate Social Performance-emphasizes
outcomes and results.
Regulations
ISO, the International Organization for Standardization,
has launched an International Standard providing
guidelines for social responsibility (SR) named ISO
26000 or simply ISO SR, released November 2010.
Group Presidents Chief Financial VP of Human General Counsel Corporate Steering Committee
Officer Resources Responsibility Officer
CSR Management:
Plan, Do, Check, Act method
Plan
Consult stakeholders
Set targets
Do
Establish management systems and
personnel
Plan, Do, Check, Act Method
Act
Take Corrective action
Check
Measure progress
Audit
Monitor
Report
Top Trends in CSR
According to Forbes magazine:
1. Going Global
2. Increasing the level of transparency
3. Employee engagement
4. Collaboration-companies compete and collaborate on CSR
issues
5. Social Media-as a essential communicating tool for CSR
programs
6. More focus on Human Rights
7. Earths growing population-stretching resources to cope with
increase, looking for more energy efficient ideas
Success Stories in Egypt
Vodafone
Coca Cola
Pepsi
Etisalat
Siemens
Petro-safe
Starbucks
McDonalds
Proctor and Gamble
Price WaterHouse Cooper (PWC)
Bank Misr (Misr el Kheir)
CSR and SE