PRESENTED BY-

PRIYANKA SINGH
HR 6001
SRIYA HALDER
HR6003
 INTRODUCTION
JOHN CADBURY (1839-1922)is the founder
of the CADBURY trust.
Cadbury India is fully owned subsidy of
Kraft Foods Inc. The combination of Kraft
Foods & Cadbury creates a global powerhouse
in snacks , confectionery & quick meals.
In India Cadbury began its operations in
1948 by importing chocolates.
The corporate office is in Mumbai.
CEO-Todel Stitzer.
CHAIRMAN OF BOARD-Roger Carr.
CADBURY-INDIA
 4 PS OF
CADBURY
 THE 4PS OF CADBURY

Promotion
Product

Price Place

6
1. PRODUCT
Cadbury World operates in a service
industry & is almost unique in being
owned by a major manufacturer.
The product that Cadbury World delivers
is a memorable, exciting and great day
out.
Whereas for the main Cadbury business,
the product delivered is chocolate, candy,
gum brands and drinking chocolate
products.
2. PRICE
In India, price matters the most it has always
been the deciding factor for many marketers
fate in the market.
Cadbury has a very convenient prices for all
its products.
The price charged for a chocolate can
determine whether a consumer will buy it &
the level of sales achieved can determine
whether or not Cadbury Schweppes will make
a profit.
CONTD
Cadbury World works with a number of third
party promoters and businesses in order to offer a
discount on the entry price.
Determining the pricing strategy would be the
participation costs for competing leisure activities
(other attractions, cinemas etc.) as well as the price
Recommended Selling Price (RSP) for
merchandise and confectionery.
3. PLACE
Cadbury dairy milk is produced at the
chocolate factory in Bourneville in
Birmingham.
After the chocolate is produced and has
undergone all the quality checks it is
transported to the stockrooms.
After this Cadbury sells it products to shops
that deal with beverages and confectionery
e.g. corner shops, super stores.
CONTD
They then sell it to the general public.
Cadbury produces chocolate for more
than 200 countries so that they have a
chance to enjoy it as well and make
profit
4. PROMOTION
Promotion of Cadbury World to
various target audiences is a vital
part of the management function .
Television
The print media
Posters
DO YOU REMEMBER THIS???
AND THIS????
ADVERTISEMENT
SOME TAG LINES BY CADBURY
In 1998 Khaane Waalon ko khaane ka Bahana
Chhayie.
In 2004, the `Kuch Meetha Ho Jaaye , `Pappu Pass
Ho Gaya ,Miss Palampur .
In the year 2010, the `Shubh Aarambh
CADBURY CELEBRATIONS
The Cadbury Celebrations journey began in 1997
With the 1999 campaign that surprised families
with `Diwali Ki Meethi Shubhkaamnaaye and
the `Har Pal Bane Ek Utsav campaign in 2000
In 2000, Cadbury positioned Celebrations as the
new `Rakhi Par Ek Meetha Sa Uphar .
In 2002, With Gulzars heartwarming lyrics
`Rishtey Pakne Do, `Aankhon Se Chakne Do,
the age-old custom of tying a Rakhi was followed
by gifting a box of Celebrations.
C0NTD
Between 2003 and 2006, With the tagline `Kyunki
Sirf Shagun Hi Kaafi Nahin .
the 2004 Celebrations commercials starring Amitabh
Bachchan cemented the spirit of friendship with the
tagline `Aisi Mithaas Jo Dosti Banaye Khaas.
In 2009,`Iss Diwali Aap Kisse Khush Karenge?
OTHER PROMOTIONAL TECHNIQUES
Visicoolers
Jars
Presence in Amusement Parks
THANK YOU