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Theory
Albert Bandura
ALBERT BANDURA
ALBERT
BANDURA
"children and adults acquire
attitudes, emotional responses,
and new styles of conduct
through filmed and televised
modeling."
Observational learning, imitation
and modeling
Continuous interaction between
behaviors, personal factors, and
the environment.
RECIPROCAL CAUSATION
MODEL
Bobo Doll Experiment (1961)
Bobo Doll Experiment
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory.
Prentice-Hall, Inc.
Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
Bandura, A. Ross, D., & Ross, S. A. (1961). Transmission of aggression through the imitation of
aggressive models. Journal of Abnormal and Social Psychology, 63, 575-582
Bandura, A. (1973). Aggression: A Social Learning Analysis. Englewood Cliffs, NJ: Prentice-
Hall.
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
Bandura, A. (1969). Principles of Behavior Modification. New York: Holt, Rinehart & Winston.
Bandura, A. & Walters, R. (1963). Social Learning and Personality Development. New York:
Holt, Rinehart & Winston.