be identified: Define Research Ideate Prototype Select Implement Learn Define establishing what the problem is
Involves generating or receiving a design
brief It presents clients requirements for a job The brief contains a specific goal that is to be met by the design we need a brochure that makes us appeal to 20-30- year olds What the client hopes to achieve through commissioning a design job Define the 5 Ws+H
Who is the client and target audience? (size,
nature characteristics) What design solution is the client thinking of? (print, web, video) When will be the design needed and for how long? (project timescales) Where will the design be used? (media, location) Why does a client think a design solution is required? + how will the solution be implemented? (budget, distribution, campaign) Research Collecting background information
Search for information that can be fed into the
creative process at the ideate stage Quantitative (in numbers) Qualitative( documents) Primary research- is the feedback generated during the learning phase. Secondary research- information obtained from secondary sources Ideate Creating potential solutions
Create ideas to tackle the design brief
Different methods are used in ideation Brainstorming Sketching ideas Adapting a tried and tested design that already exists Feedback can be sought out Prototype resolving solutions
Generates potential solutions
This can be used to test the technical feasibility of a design idea to see if it works as a physical object Novel packing or presentation ideas It gives the client the ability to visualize and handle a design concept Testing the design solutions Select Making choices
One of the proposed design solution is chosen
for development Does the design solution meet the needs and goals of the design brief? At the end of the selection process, the client will sign off the choice. Implement Delivering the solution to the design brief
The designer passes the design artwork and
format specifications to those who will be supplying the final product. Proofing may be necessary during implementation if a print job is involved Learn Obtaining feedback
This is a stage which the client and design
agency might seek to identify what worked well and where there is room for improvement Feedback generated at the end of the process becomes a learning opportunity for future products