KCP&L

NWMSU Marketing Class Presentation

Gail Allen
Sr. Manager, Customer Solutions
gail.allen@kcpl.com (816-654-1998)
Agenda

• KCP&L
• Product Suite
• Our Customer Support Model
• Questions
Recent Events
• Closed Aquila acquisition, now serving approximately
800,000 customers in 47 counties in Missouri and
Kansas
– Facilities include: Nine plant sites, twenty-six generating units
and ten peaking facilities
– Generating capacity of over 6,100 megawatts with approximately
26 million megawatt hours of electricity generated annually

• We are filing separate rate cases for 5 different service

areas to pay for:
– Rising operating costs
– Environmental air quality investments
– New generating resources to meet increasing demand of
electricity
 Service Territory
•North: beyond Maryville
to the Iowa border

•South: past Nevada

•East: past Sedalia

•West: includes south

district in Kansas
Strategic Intent
A Plan for Energy

A Comprehensive Energy
Plan for a balanced and
sustainable approach to
meet the needs of our
customers:
– Environmental improvements
– Renewable energy
– Affordable, reliable energy
– Infrastructure investment
– Programs to give customers more
control over their energy usage
KCP&L’s Commitment
KCP&L believes energy efficiency is one of the most important
and immediately viable steps our community can take.

Energy efficiency:
• Common denominator for our infrastructure and climate change
strategies
• Can be deployed as a part of a balanced portfolio to offset demand
growth
– Existing/new energy efficiency technologies can be brought online faster
and potentially cheaper than supply-side options
– Allows for more efficient planning and management of transmission and
distribution infrastructure 
• Is the best option to reduce carbon in the next 10 years
• Renewables are a key component of a balanced portfolio
Product Suite
KCP&L’s Commitment
Our portfolio of energy-efficiency programs:

•Surge Protection
Residential Products/Services
• ThermoCalc

• Home Performance with ENERGY STAR®

• ENERGY STAR® New Homes

• Net Metering

• Meter-based Surge Protection

• Low Income Weatherization

• Affordable New Homes

• Energy Optimizer

• Cool Homes
Commercial EE Products
• Building Operator Certification – facilities management training
• Missouri Rebate Program

C C C
la la la
ss ss ss
A B C
* ** **
*

Energy Audit $500 $790 $2,755

Custom Rebate -Retrofit $7,299 $11,853 $41,821

Custom Rebate - New

$9,124 $14,816 $52,276
Construction
Other programs
• Custom Power Services – equipment management through 3 rd
party vendor
• Online Tools:
– Account Link Advantage
– Energy Analyzer
 Our
Customer
Support Model
Energy Solutions

Energy Solutions is responsible for the customer-focused

retail product development, marketing and sales activities
at KCP&L; Energy Solutions also develops and promotes
both regulated and non-regulated products and services to
KCP&L customers and maintains responsibility for
coverage of KCP&L’s Tier 1 accounts.
• Mission: “To collaborate with customers…and implement solutions in
which they can use (electric) energy more efficiently and more reliably.”
• Vision: “To be trusted partners who create and provide solutions that
are valued by the customers” and to “serve as a key advocate for
customers and customer perspectives within KCP&L.”
Organizational Structure – Functional View
Ene rgy Solutions

Marke ting Strategy and Ene rgy Efficie ncy

Custome r Solutions e Se rvices Products and Se rvices
Planning Advocacy

Ene rgy
Ene rgy Consultants Marke ting Strategy Data Manage me nt CEP Re porting
Efficie ncy

Marke ting
Product Deve lopment and Evaluation, Me asureme nt
Comme rcial Consultants Communications Marke t Inte lligence
Support Manage me nt & Ve rification

Ene rgy Solutions’
Re side ntial Channel Sale s
Me ssage Platform
W e b Application
De ve lopment and Marke t Compe titiveness Proce ss Evaluation
Enhance me nt

Aware ne ss &
Support/Customer Care Re gulatory Case s/Matte rs
Partne rships De mand Re sponse

Custome r Inte lligence Advocacy Efforts

 Customer Solutions – Account Structure

200 Accounts
Energy Consultants
1
Pr
T ie
r 1 T ie r
o g ra
- m
D em --- - s
and -- --
C& Re
IEE sp o
R eb ns
Etc a te e
. s

1000 Accounts
Commercial Consultants/Business Center
Tier
2 –
3P
- r
De - -- --- - o gr a l
ma - -- - ms rcia
C& I E nd Res -- - C om
me
CP E p on
SM R eb se
ar a te
g s
E tc. in S a l es
s
nn el
Ch a

Mass Markets
Res i Electronic services provided.
de
Ch an n tial
ge --- - P ro
E n a Lig - -- --- - g ra m
e rg y ht, C --- - s al
S tar ® ha ng enti
N e th sid
HP e w e Re
w Ho m W orl d
E ES es
tc.

12/07/21 16
 Customer Solutions Support Model

Customer
Solutions

Tier 2 & 3 Trade Allies

Tier 1 C&I
Commercial (Channel
Customers
Customers Support)

Tier 1 Account Commercial Sales T2 and T3 Technical Support Residential Support

Tier 1 Sales
Management
Management Commercial Support
Commercial Support
Product Sales: Program Education: Program Education:
Product
Product Sales:
Sales: ••24x7
24x7 Support ••Demand
Demand Response ••Primary
Primary support ••HVAC
HVAC Dealers ••Developers
Developers
•Demand
•Demand Response
Response •Proactive reliability (outsourced to ECS) from Business Center. •Architects/ Engineers •HBA Members
•C&I EE Rebates
•Special
•Special projects
projects •C&I
•C&I EE
EE Rebates
Rebates •Provide
•Provide secondary
secondary •Technical
•Technical &
& Trade
Trade •Realtors/bankers
•Realtors/bankers
•CPS margin sales
•Billing issues •CPS margin sales support. Memberships •HVAC Dealers

17
Questions?