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OBJETIVO ESPECFICO.
Para empresas industriales y centros de estudio Qu Punto de Venta de mdulos de sistemas de bombeo para empresas.
estn dentro de la ciudad de? segmentacin
Para qu tipo de empresas? Punto de segmentacin
Variantes de
Trujillo Chiclayo Piura Cajamarca Chimbote Centros
Variantes de
segmentacin Industriales Comerciales
De
de Construccin
servicios segmentacin
Venta de mdulos de sistemas de bombeo para estudios.
Segunda
empresas industriales y centros de estudio y que Venta de mdulos de sistemas de bombeo para empresas
aproximacin. industriales y centros de estudio. Primera aproximacin.
pertenecen a ciudad de Trujillo y Piura.
TERCERA SEGMENTACIN
PRECIO PROMOCIN
INVERSION TOTAL
Descripcin Sub Total Total %
Inversin Fija S/. 199,115.32 43.02%
- Inversin Fija Tangible S/. 191,670.32
- Inversin Fija Intangible S/. 7,445.00
Capital de Trabajo S/. 263,676.16 56.98%
- Capital de trabajo para 3 meses S/. 263,676.16
Total Inversin S/. S/. 462,791.48 100.00%
Financiamiento.
Presupuesto de materiales.
Servicios Bsicos S/. 35,184.00 S/. 35,184.00 S/. 35,184.00 S/. 35,184.00 S/. 35,184.00
Mano de Obra Indirecta S/. 87,540.00 S/. 87,540.00 S/. 87,540.00 S/. 87,540.00 S/. 87,540.00
Depreciacin S/. 31,977.03 S/. 31,977.03 S/. 31,977.03 S/. 31,977.03 S/. 31,977.03
Alquiler de local S/. 18,000.00 S/. 18,000.00 S/. 18,000.00 S/. 18,000.00 S/. 18,000.00
Total S/. S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03
Presupuesto de gastos operativos.
Presupuesto de Gastos de Administracin
Descripcin 2018 2019 2020 2021 2022
Personal Administrativo S/. 98,186.00 S/. 98,186.00 S/. 98,186.00 S/. 98,186.00 S/. 98,186.00
tiles de escritorio S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00 S/. 300.00
Depreciacin S/. 3,190.00 S/. 3,190.00 S/. 3,190.00 S/. 3,190.00 S/. 3,190.00
Total S/. S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00
Presupuesto de Gastos de Ventas
Descripcin 2018 2019 2020 2021 2022
Publicidad 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Promocin 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Estructura de Costos
Descripcin 2018 2019 2020 2021 2022
Materiales Directos S/. 827,764.64 S/. 844,102.10 S/. 854,993.74 S/. 865,885.38 S/. 882,222.84
Mano de Obra Directa S/. 112,940.00 S/. 112,940.00 S/. 112,940.00 S/. 112,940.00 S/. 112,940.00
Costos Indirectos de Fabricacin S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03
Costo de Produccin S/. 1,113,405.67 S/. 1,129,743.13 S/. 1,140,634.77 S/. 1,151,526.41 S/. 1,167,863.87
Gastos Administrativos S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00
Gastos de Ventas S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00
Otros S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00 S/. 3,000.00
Costo Total S/. S/. 1,226,081.67 S/. 1,242,419.13 S/. 1,253,310.77 S/. 1,264,202.41 S/. 1,280,539.87
Costo Unitario 8,066.33 8,015.61 7,982.87 7,950.96 7,904.57
Presupuesto de caja.
Flujo de Caja Econmico y
Financiero 0 1 2 3 4 5
Periodo 2018 2019 2020 2021 2022 2023 TOTALES
Ingresos por Ventas S/. 1,672,000.00 S/. 1,705,000.00 S/. 1,727,000.00 S/. 1,749,000.00 S/. 1,782,000.00 S/. 8,635,000.00
Valor residual S/. 31,785.16 S/. 31,785.16
Total Ingresos S/. 0.00 S/. 1,672,000.00 S/. 1,705,000.00 S/. 1,727,000.00 S/. 1,749,000.00 S/. 1,813,785.16 S/. 8,666,785.16
Materiales e Insumos S/. 827,764.64 S/. 844,102.10 S/. 854,993.74 S/. 865,885.38 S/. 882,222.84 S/. 4,274,968.70
Mano de Obra Directa S/. 112,940.00 S/. 112,940.00 S/. 112,940.00 S/. 112,940.00 S/. 112,940.00 S/. 564,700.00
Costos Indirectos de
Fabricacin S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 172,701.03 S/. 863,505.16
Gastos Administrativos S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 101,676.00 S/. 508,380.00
Gastos Ventas S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 8,000.00 S/. 40,000.00
Inversin Tangible S/. 191,670.32 S/. 191,670.32
Inversin Intangible S/. 7,445.00 S/. 7,445.00
Capital de Trabajo S/. 263,676.16 S/. 263,676.16
Total Egresos S/. 462,791.48 S/. 1,223,081.67 S/. 1,239,419.13 S/. 1,250,310.77 S/. 1,261,202.41 S/. 1,277,539.87 S/. 6,714,345.34
Flujo de Caja Econmico -462,791.48 448,918.33 465,580.87 476,689.23 487,797.59 536,245.29 2,415,231.30
Aporte de Socios 231,395.74
Prstamo
Amortizacin 33,596.94 38,997.81 45,266.88 52,543.73 60,990.38
Intereses 32,461.72 27,060.86 20,791.78 13,514.93 5,068.28
Flujo de Caja Financiero -231,395.74 382,859.67 399,522.21 410,630.57 421,738.93 470,186.63
ANLISIS DE FACTIBILIDAD (VAN, TIR)
Tasa de Retorno de
Inversionista 15%
Tasa de Descuento 15%
Indicadores de Evaluacin
VAN
VANE = S/. 1,138,557.75
VANF = S/. 1,148,514.61
TIR
TIRE = 97%
TIRF = 168%
Beneficio Costo
B/C = S/. 1.38
CONCLUSIONES.
Se determin que la inversin asciende a S/. S/. 462,791.48.