Professional Documents
Culture Documents
Given the growth scenario in the Muslim market many destinations, for
examples Japan, Korea and China are active supporters of MFT. But not all
members of the community even in the Muslim majority countries share
such a disposition, especially with regard to the requirements of alcohol-
free beverage and conservativeness with regard to dress code and
entertainment.
It is thus important for MFT planners to be mindful of the position of the non-
Muslim host to avoid any possibility of opposition to the development of
MFT. The Quran is explicit with regard to preference of friendship (Surah Al
Imran Verse 28) in terms of mutual support in halal businesses.
IMPLICATIONS FOR HUMAN RESOURCE
DEVELOPMENT
MFT is an emergent form of hospitality practice that requires systematic
training in Islamic hospitality.
From the hosts standpoint service providers must treat guests as a religious
duty, clearly enjoined in Islam. They need to be geographically and
culturally literate about other Muslim (and non-Muslim) cultures.
In particular guest contact personnel must be adequately trained in small
talks and hospitality conversation so that they will be able to entertain their
guests from other parts of the Muslim world. Such attentiveness was lacking
in the past.
A basic training in hospitality practice which comes as a cycle is instructive.
Modules on Malaysian hospitality (MH) called Mesra Malaysia expose
trainees to the cycle which begins with welcome and ends in good-bye.
CONCLUSION