Professional Documents
Culture Documents
Environmental
Scanning and
Industry Analysis
Environmental Scanning
the monitoring, evaluation, and dissemination of
information from the external and internal environments
to key people within the corporation.
Variables within a corporations external environment.
Natural environment
Societal environment
Task environment
Internal factors:
Structure
Culture
Resources
Societal environment --
Task environment --
Industry Analysis --
8 Current Trends
WARNING!
Strategic myopia --
A Portfolio of Issues
Prentice Hall, Inc. 2008 4-11
Analyzing the Task Environment
Economies of scale
Product differentiation
Capital requirements
Switching costs
Access to distribution channels
Cost disadvantages
Government policy
Number of competitors
Rate of industry growth
Product or service characteristics
Amount of fixed costs
Capacity
Height of exit barriers
Diversity of rivals
Fragmented Industry
No dominant industry
Consolidated Industry
Nexus Arantech
Small Netview touchpoint
(<$10M)
Defenders
Prospectors
Analyzers
Reactors
Forecasting Techniques --