BISMILL

AH
Name OF
Group
Members

Roll #
Name
Nida Khalil 52
Suman 59
Umer Daraz 96

Usman 97
Tariq
Waseem 101
Ijaz
Our Business Name

WAO Wedding Planners

Together For Life

SUMAN (59)
 Who we are?
Event planning center
New start up business
Incorporated in city Lahore
Partnership Business
Focus is on building strong relationship with
customers based on trust and integrity
Mission:
Our mission is to create a presence.for you and with you.
Services to be the best choice of clients
Ensure a worry free event of a responsible price.

Vision:
Make a company itself the ultimate product- be a clock builder,
not a time teller
Be one of top three event planning specialists
As we put it in one line, our vision is to make our company a
successful example in the years to come
 OBJECTIVES:

Ensure the full consultancy & management to our clients about

their wedding.
To help our clients making their wedding stress free.

To highlight our Pakistani culture & tradition to the new

generation.
To spread our culture of wedding not only in our own country but

also all over the world. So that they can pick up our cultural

wedding theme.
 KEYS TO SUCCESS:
The keys to our success are as follows:

1. Provide service to our clients promptly and

efficiently.

2. Maintain excellent working relationships with

vendors such as caterings, florists, hair
salons and bridal shops.

3. Maintain a professional image all times at any

cost.

4. Unity among owners.

5. Our honesty towards our business.

 SERVICES
-Planning
-Planning the
the budget
budget

-Pre
-Pre Wedding
Wedding Services
Services

-Wedding
-Wedding Photography
Photography &
& videography
videography

-Wedding
-Wedding Shopping
Shopping Guide
Guide

-- Wedding
Wedding Invitation
Invitation Card
Card

-- Bridal
Bridal makeup
makeup

-- DJ/
DJ/ live
live musical
musical band
band
--Transportation
Transportation

-- For
For out
out of
of town
town wedding
wedding guests
guests
-- Wedding
Wedding Themes/
Themes/ Decoration
Decoration /Catering
/Catering
 COMPANY
SUMMARY

WAO
WAO isis established
established as
as a
a partnership
partnership business
business

The
The start-up
start-up costs
costs for
for WAO
WAO are
are minimal
minimal

It
It began
began as
as a
a home-based
home-based business
business with
with little
little overhead
overhead
Nida Khalil
(52)
Key Personal
Nida Khalil Managing Director

Suman Human Resource Manager

Umer Daraz Marketing Manager

Usman Tariq Finance Manager

Waseem Ijaz Decoration Manager

 MARKET ANALYSIS

Mostly
Mostly money
money spent
spent every
every year
year on
on weddings
weddings and and receptions.
receptions.
Therefore,
Therefore, professional
professional wedding
wedding consultants
consultants areare aa
commodity,
commodity, notnot a
a calamity.
calamity. WAO
WAO Wedding
Wedding Consultants
Consultants are are
full-service
full-service wedding
wedding consultants
consultants that
that offer
offer aa variety
variety of
of
services
services to
to our
our clients.
clients. We
We pride
pride ourselves
ourselves on on being
being
professional
professional and
and courteous
courteous atat all
all times
times andand we
we have
have
packages
packages to to suit
suit everyone's
everyone's needs.
needs.
As
As previously
previously stated,
stated, marriage
marriage isis aa billion
billion dollar
dollar industry,
industry,
therefore,
therefore, just
just about
about everyone
everyone wewe meetmeet isis a
a potential
potential client.
client.
However,
However, wewe mostly
mostly advertise
advertise to
to brides,
brides, grooms,
grooms, and
and family
family
members.
members.
 SEGMENTATION

There are many types of event organization in the

market and these are highly competitive with each
other. These markets have different types of events
to do. Here we have two types of market
segmentation
Individual market segmentation
corporative market segmentation.
 INDIVIDUAL
MARKET
SEGMENTATION

In
In the
the individual
individual market
market segmentation
segmentation
we
we have
have birthday
birthday parties,
parties, wedding,
wedding,
honeymoons,
honeymoons, receptions,
receptions, and
and
anniversary.
anniversary.
 CORPORATE MARKET
SEGMENTATION

In corporate market segmentation there are many

different types of events. They organize different
types of concert, work shop, official meeting
arrangement, convocation, traveling
management, festival etc.
 TARGET
MARKET
All
All the
the above
above ofof these
these market
market oror events,
events,
we
we select
select our
our target
target toto organize
organize wedding
wedding
management,
management, because
because in in Pakistan
Pakistan the
the
wedding
wedding ceremony
ceremony is is rapidly
rapidly growing
growing
rather
rather than
than all
all other
other festivals
festivals oror
occasions,
occasions, butbut there
there are
are few
few lacking
lacking of of
wedding
wedding management
management organizations.
organizations. In In
that
that case,
case, wewe decide
decide to to launch
launch new
new
business
business organizations
organizations on on WAO
WAO wedding
wedding
planners
planners and
and hope
hope toto reach
reach the
the goal
goal
within
within aa short
short time
time and
and also
also develop
develop thethe
Pakistani
Pakistani traditional
traditional wedding
wedding
management
management system
system through
through a a modern
modern
way
way that
that should
should ourour reflect
reflect culture
culture and
and
also
also create
create aa positive
positive effect
effect on
on it.
it.
Umer Daraz (96)
MARKETING MIX
 PRODUCT
/SERVICE
-Planning
-Planning the
the budget
budget

-Pre
-Pre Wedding
Wedding Services
Services

-Wedding
-Wedding Photography
Photography &
& videography
videography

-Wedding
-Wedding Shopping
Shopping Guide
Guide

-- Wedding
Wedding Invitation
Invitation Card
Card

-- Bridal
Bridal makeup
makeup

-- DJ/
DJ/ live
live musical
musical band
band
--Transportation
Transportation

-- For
For out
out of
of town
town wedding
wedding guests
guests
-- Wedding
Wedding Themes/
Themes/ Decoration
Decoration /Catering
/Catering
Price
Place
VENUE SELECTION
 PROMOTION

The
The company's
company's promotional
promotional sales
sales strategy
strategy will
will be
be based
based on
on the
the
following
following elements:
elements:

Advertising
Advertising in in the
the Facebook
Facebook

Placing
Placing advertisements
advertisements in in the
the local
local press,
press,

Developing
Developing affiliate
affiliate relationships
relationships with
with other
other service
service providers
providers
(florists,
(florists, hair
hair stylists,
stylists, caterers)
caterers) that
that would
would receive
receive a a percentage
percentage
of
of sales
sales toto the
the referred
referred customers.
customers.

Word
Word of of mouth
mouth referrals
referrals -- generating
generating sales
sales leads
leads in
in the
the local
local
community
community through
through customer
customer referrals.
referrals.

Seasonal
Seasonal discount
discount offers.
offers.

Offering
Offering limited
limited time
time package
package up up gradation.
gradation.

We
We will
will also
also promote
promote ourour business
business through
through our
our
official
official web
web site.
site.
Advertise
ment

Press conference
News coverage
Banners
Television
Bill boards
Waseem Ijaz
(101)
 Risk Management

Uncontrollable risk:
The political instability in Pakistan
Inflation of money
Controllable risk:
Operating problem management
Employee conflict
Accident cause during transportation.
Competitive risk
Dissatisfied customer
 Dealing with Risk

Make a satisfactory working environment for

employees
Offering the most attractive services for
customer
Employing more experienced personnel
Maintaining and upgrading equipment
Shift the risk by obtaining suitable insurance
policy
Make adequate planning to absorb the risk
Work policy
Hours of work
Safety
Employee benefits
Personal walfare
 SWOT
SWOT ANALYSIS
ANALYSIS

Strengths Weakness Opportunities Threats

We have an
experienced Less Strong
Lack of funds
team with high competition competition
motivation level

We use an
Support from
online event Inexperienced
the local Bad weather
management event team
authorities,
solution

We streamline
Lack of media
your Modern Backdated
and corporate
administrative infrastructure infrastructure
contacts etc.
workload

We have
Manual data
effective event
entry
promotion tools
 Useful Project
Management
Principles For
Weddings
Work Breakdown Structure
Activity checklist
Project Schedule
Cost Estimate & Budget
Risk Management Plan
Communications Plan
Project Administration, Integration & Control
Usman Tariq (97)
Partners investment
Suman 5 lakh
Nida khalil 5 lakh
Umer daraz 6 lakh
Waseem ijaz 6 lakh
Usman tariq 6 lakh
 Partnership Agreement

Amount of investment is RS. 28,00,000.

Profit & Losses will be shared equally among the
partners
Every partner is liable the acts of the firm done while
he/she is a partner.
Start-up cost
Working capital for
expenses
Financial Analysis
..Income statement
 Why WAO?
wedding is a once-in-a-lifetime event, a memory you want to live
Your
with for eternity
we will architect your dreams into reality and leave you with memories
forever.
We will walk along with your idea, infuse creativity, innovation and
strong technical values to execution of ideas and help your events
equity live beyond the event.
We are strong, trustworthy and dependable people.
We promise you one thrilling idea that has your signature on it each
time you do an event with us.
An idea driven approach and a process driven team.
We believe in relationships. We dont work for our clients we work
with them.
 CONCLUSION

The
The fast
fast pace
pace of
of the
the world
world wewe live
live in
in leaves
leaves little
little time
time for
for extra
extra
things
things we
we would
would like
like to
to do,
do, like
like plan
plan events,
events, parties,
parties, and
and social
social
get-togethers.
get-togethers. Occasions
Occasions fills
fills the
the need
need by
by being
being available
available toto
take
take on
on the
the burden
burden of of planning
planning so so that
that people
people cancan spend
spend time
time
on
on more
more important
important things,
things, like
like family
family and
and friends.
friends. So So they
they
need
need a a helping
helping hand
hand which
which will
will be
be given
given to
to them
them by by
WAO
WAO Wedding
Wedding Planners.
Planners. It It is
is their
their money
money andand our
our
commitment;
commitment; together
together we we will
will create
create magic
magic where
where eacheach
moment
moment willwill be
be magical.
magical. Because
Because we we believe
believe what
what others
others can
can
do
do good,
good, we we can
can do
do it
it better
better and
and what
what others
others cancan dodo better
better we
we
can
can do
do itit the
the best
best and
and obviously
obviously in in aa cost
cost effective
effective way.way.
Thank you For
being with WAO
Wedding
Planners!!
Any Question ???