Walmart Strategy

Kelompok 1 :
Aisyah Pia
Yudha Dwi Putra
Astuti Siwi Utami
Indranata
Riyan Anggraeni
Suci Artanti
 Company Profile

Vision : To Be the Best retailer in the hearts and minds

of consumers and employess
Mission : Saving peoples money so they can live
better
 Profil Bisnis

Product : Retail Giant, Mass Mechandiser

Market : Over 11.000 Stores in 27 Countries, Market
Cap $275 billion
Slogan : Every Day Low Prices
 Profil Bisnis

Growth :
1962, Sam Walton establish its first store
1967, The Walton owned 24 stores, ringing up $12,7 million in sales
1972, With 51 stores, Walmart recorded sales of $78 million
1997, celebrate first $100 billion sales year
2000, employed more than 1,1 million associates in 3,989 stores
dan clubs worldwide
Share :
Market Share Retail Industry 25% in USA
Walmart Business Segments
 Walmart Winning Strategy

Strong Distribution
Inventory Management System
IT Advantage
In 1987, Installed the largest private satellite
communication system in US
 3 Basic Believes in Walmart

Respect for Individual

Service for the Customer
Striving for Excellent
 Porter Strategy

Walmarts combines a Cost Leadership and Differentiation

strategies, because :
Allowed to achieve a large scala and a efficient supply chain
Has its own Low cost brands, like Great Value
A Unique cost structure that allows Walmart to establish the
lowest prices and achieve competitive advantage
Present in many different industries and markets with efficients
distribution channels
Very difficult strategy to imitate by offering a broad quantity of
products at a low price
 Ansoff Growth Strategy

Market Penetration :
The Store is complete with varieties of products
Market Development :
Over 11.000 Stores in 27 Countries,
Product Development :
Produce many varieties of product
Danke Schoen