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BIS4225.19 - Competitive Advantage From Information Systems

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vicrattlehead2013

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BIS4225.

19
Competitive
Advantage from
Information Systems
1
Reading Materials
Porter (1985).

2
Competitive Forces

Porter (1985)

L&L(2002, 94) 3
Competitive Forces

L&L(2002, 94) 4
Competitive Strategies
Generic Competitive Strategies
(Porter 1985):
Cost Leadership
Low cost producer.
Differentiation
Distinctiveness of products and services.
Focus
Focus on particular customers (target
market).
5
Value Chain
Support
Activities

Primary
Activities
VALUE CHAIN

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