Mega Selling

Caracas, Jemimah Kris

Lapuz, Anne Victoria C.
 Mega-Marketing
Termed by US marketing academic, Philip Kotler
Refers to marketing activities needed to manage the
elements of firms external environment
External environment factors:
Political, legal an technological factors, Media social
groups and pressure groups
Company undertakes various strategies
 2Ps of Mega
Marketing
Public
Power Relations
Ability to make How business
things happen or maintain goodwill
prevent Prior entering the
market
Persuasion
Events and
Third parties activities
 Steps of
Mega
Marketing
 Research the
Market
Internal External
leadership style and the
styles of other company
Competition
management socio-economic,
strength of your employees
legal or ethical,
business processes and
relationships within and political and
between departments and technological
employees
Set a Marketing
Plan
company and its products or services, then shows how the
benefits you provide set you apart from your competition.
Describe your target audience.
List your marketing goals.
Develop the marketing communications strategies and
tactics youll use.
Set your marketing budget.
 Marketing Goal
should fit into and support your overall business goals.
focus on the specific goals you want your marketing to
achieve for you and on the outcome.
specific and measurable, can be a simple statement of a
company's culture or attitude
Setting realistic marketing goals contributes to your
marketing success
 Competitor
Analysis
list their product or service
Profitability
growth pattern
marketing objectives and assumptions
current and past strategies
organizational and cost structure, strengths and weaknesses,
and size (in sales) of the competitor's business.
 Understanding the Demands of
Customer
Extract Existing Service Demand Data
Study, Explore and Sample Demand
Stratify and Classify Demand
Follow Demand Conclusions
Establish Ongoing Demand Monitoring
 Set Target
Customers
Look at your current customer base.
Check out your competition.
Analyse your product/service.
Choose specific demographics to target.
Consider the psychographics of your target.