Business Analytics Capstone

Framework for Strategy

Luis Salvador Pacherres Vargas
29 de Junio de 2017
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Describe your proposed strategy

The strategy against the ads blockers is an important step for GYF if they want to conserve their market share and increase their
revenues, according to our proposal their proposal must be in:

Building better ads and targeting the right audience as possible and increasing the level of relevance and customization will
make it harder for GYF advertising to go unnoticed. Do not bother the customer, instead you will target as much advertising as
possible and advertising that customers prefer. With highly targeted ads, you can keep your ad Impressions while still attractive
to your customers.

Consider native advertising, a form of advertising in which advertisements match the form and function of the platform on
which they are located. Likewise, the ads must conform to the device used by the user.

Implement a blocker blocker that users can download and give you advantages of, update of app utilities, discounts, etc.
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Application Exercise 2 Hiring a Team Leader (Optional)

Identifying the market trend is key to structuring and orienting advertising, which allows the customer to offer the options for
their needs.

The identification of the cultural context and socio-economic environment is key to the success of the results, it is also important
to determine the customs, trends and norms of the market niche where advertising is oriented.

The following strategies should be structured: a long-term vision with an impact and structures based on goals monitored in the
short term.