By

Hashna Hussain
Values
According to almost every author value is most
important part of culture which affect our behavior as a
consumer. The values are belief and norms accepted by a
society which is distinct from our cultures. For instances,
almost all culture believes in freedom of thoughts, belief
and experiences which has given birth to democracy ,
freedom of press, free communication, independent
judiciary, freedom of choice of product as per ones
preferences and freedom to enterprise to develop
products.
Norms
The norms of public behavior are another important
aspect of culture which relates to public appearances .
For instance, in the west there is full freedom of dress
specially at beaches , swimming pools, hotels. Too
much exposure in dress is in the west but in India it is
considered obscene and nudity in public or even in
private is not permissible. This set the fashion, dress,
clothes. Another norms is respect to women in indian
culture and religion