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How to Build an Aligned, Authentic, Holistic Personal Brand

Discover your
uniqueness through Default Brand Now, you have created
Mission/Purpose your authentic
building your internal
leadership style that
architecture (enhance
aligns with your internal
Write your mission statement or self-awareness)
architecture and desired
purpose in life brand

Vision
Desired
Brand
Leadership Style
Write your vision here.

Core Values

Identify your top core values that


make you unique

Passion

What are your key passions in life?

Strengths

Write key words that determine Identify gap between


your strength (if you know your top desired & default; build
five StrenthsFinder Results, input an action plan
here)

Discover your UNIQUENESS through establishing your Identify top 5 desired traits and compare with your default brand traits identified through Develop leadership style based on desired
internal architecture, the foundation to self-awareness 360 degree. Group then according to similar traits, and evaluate alignment with desired brand brand. Articulate your unique leadership style

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