The Best Global Brands

What is Brand?
A brand is a promise of trust; it delivers a
pledge of satisfaction and quality.

Or

A brand is a collection of perception in the

mind of customer.
 A brand is intangible. We know a brand
through the impression it makes on us and
others. A strong brand can help protect the
business from risk, and position it for future
growth.
Importance of a Brand to a
Company
 1. Brands are among a company’s most
valuable assets.

2. Strong brands have the power to create

real and sustainable competitive advantage.
3. Brands drive revenue growth by ensuring
higher demand and market share.

4. Brands help to improve margins by

commanding premium prices and better
supplier terms.
5. Strong brands create differentiation that
allows companies to overcome
commoditization and reduce overall
business risk.
Top 25 brands in the world
Rank Brand Country Sector Brand % brand
2009 of value value
origin ($m) change
1 Google United Internet 100,039 16%
states services
2 Microsoft United Computer 76,249 8%
states software
3 Coca- United beverages 67,625 16%
cola states
4 IBM United Computer 66,622 20%
states services
5 McDonald’s United restaurants 66,575 34%
states
6 Apple United Computer 63,113 14%
states hardware
7 China Mobile China Consumer 61,283 7%
electronics
8 GE United diversified 59,793 -16%
states
9 Vodafone United telecom 53,727 45%
states
10 Marlboro United tobacco 49,460 33%
states
11 Wal-Mart United Retail industry 41,083 19%
states
12 ICBC 38,056 36%
13 NOKIA Finland Consumer 35,163 -20%
electronics

14 TOYOTA Japan automotive 29,907 -15%

15 UPS United transportation 27,842 -9%

states

16 Blackberry Canada Consumer 27,478 100%

electronics
17 hp United Computer 26,745 -9%
states hardware
18 BMW Germany automotive 23,948 -15%

19 SAP Germany Computer 23,615 9%

software
20 Disney United media 23,110 -3%
states
21 TESCO 22,938 -1%
22 Gillette United Personal 22,919 6%
states care

23 Intel United Computer 22,851 4%

states hardware

24 China china Financial 22,811 16%

construction services
bank
25 ORACLE United Computer 21,438 -6%
states software
Conclusion
 In a year of global economic turmoil, when
every key financial indicator plummeted, the
value of the top 100 brands increased by 2%
to $2 trillion. This result affirms the resiliency
of brands.
Even when money is tight, people are still
willing to pay for things that they perceive to
be of value.
Thank you