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Chapter 17

The Research Report

2012 John Wiley & Sons Ltd. 1


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2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Written Report
The key purpose of any research report is to offer
a clear description of what has been done in the
various stages of the research process.

Important to identify the specific purpose of the


report, so that it can be tailored accordingly.

Examples
Simple descriptive report
Comprehensive report, offering alternative solutions

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Presentation of Results
Results of the study and recommendations
to solve the problem have to be effectively
communicated to the sponsor, so that
suggestions made are accepted and
implemented.

Contents and organization of written report


and oral presentation depend on the
purpose of the research study, and the
audience to which it is targeted.
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Characteristics of a Well-Written Report

Clarity
Conciseness
Coherence
The right emphasis on important aspects
Meaningful organization of paragraphs
Smooth transition from one topic to the
next
Apt choice of words
Specificity
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Contents of Research Report
Title
Executive summary or abstract
Table of contents
List of Tables, Figures, and Other Materials
Preface
Authorization Letter
The introductory section
The body of the report
The final part of the report
References
Appendix

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Written Report

Structure (See the format of Disertation,


Journal)
Writing abstract
Making a good first impression
What is in abstract
Developing abstract for Thesis
Writing concisely

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What is in Abstract

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Developing Abstract for Disertation/ Journal

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Publication Process

Researcher Paper Submission Editor

Recommendation
Review process Review

Editor /
Publisher
Revision /
Reject

Accept

Reviewer

Publish
The Task of Referee

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Scientific Presentation

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Oral Presentation
Deciding on the Content

Visual Aids
For instance graphs, charts, tables

The presenter

The presentation

Handling questions

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran
2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Technical Presentation
What is Technical Presentation?
Technical presentation is an activity of
conveying technical information to audience

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What are the difference between a scientific/ technical
presentation and a scientific/ technical paper in term of conveying
information?

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Structure

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Structure

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Tips for successful presentation

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Tips for successful presentation (cont..)

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Tips for successful presentation (cont..)

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Tips for successful presentation (cont..)

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ACADEMIC HONESTY

Type of Academic Misconduct


Plagiarism
Unauthorized Co-Operation
Fabrication
Multiple Submission

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Plagiarism

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Plagiarism

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Multiple Submission

Multiple submission paper (a part of


paper e.g data) is the practice of
submission a single paper for credit in
two different journal

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