Professional Documents
Culture Documents
A Global Perspective
Corporate Culture is
1.Influenced by national culture
and
2. Sustained by corporate leadership
What is corporate culture?
A companys
Values, business principles, and ethical standards preached
and practiced by management
Approaches to people management
and problem solving
Relationships with Shareholders, community, customers,
suppliers, government agencies, etc.
Entrenched attitudes toward people from different national
cultures
The First Step on the Path to
Implementing a Successful
Global Strategy