MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

Information Literacy (Part 1)
Communication Models
Mr. Arniel Ping Media Literacy
St. Stephens High School Information Literacy
Manila, Philippines Technology (Digital) Literacy
MIL PPT 01, Updated: October
Learning Competencies
The learners will be able to
describe the nature of communication and the
concepts related to it (SSHS);
describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and
Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect
Communication
C. Media Literacy, Information Literacy,
FORMATIVE ASSESSMENT: RECITATION

What is
communication
?
How do we
communicate?
Why do we
communicate?
 TRANSMISSION MODELS
Lasswells Communication Model
(1948)
Says
Who To Whom
What In Which With what
Channel effect?
COMMUNICA RECEIVE EFFECT
MESSAG MEDIUM
TOR R
E
Identify the
following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
 TRANSMISSION MODELS
Shannon-Weavers Communication Model
(1948)
 TRANSMISSION MODELS
Westley and MacLeans Model of
Communication (1957)

Event or
Information
(X1, X2, X3 and
X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)
TRANSMISSION MODELS
Gerbners Model of
Communication (1956)
RITUAL OR EXPRESSIVE MODEL
Communication as a Culture
(1985) by James William Carey
views communication as "a
representation of shared beliefs"
communication is defined as "a
symbolic process whereby
reality is produced, maintained,
repaired, and transformed"
PUBLICITY MODEL
communication as display and attention
audience as spectators rather than
participants or information receivers
RECEPTION MODEL
Encoding/
Decoding" model
of communication
by Stuart Hall
(1993)
Messages are
open to various
interpretations.
 RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)
 RECEPTION MODEL
Berlos SMCR Model of Communication (1960)
 What have you learned about
communication after studying the
different models?
SENDE MESSA MEDIU RECEIV
EFFECT
R GE M ER
 How is communication
affected by media and
information?
MEDIA INFORMATION
Communicati data,
on Tools knowledge
derived from
study,
experience,
or
instruction,
signals or
symbols
FORMATIVE ASSESSMENT:
RECITATION
How does Facebook serve as
a tool for communication?
How did Facebook affect the
way people communicate
with each other?
How did Facebook affect the
quantity and quality of
information available to
people?
 Analyze and explain this illustration.

MEDIA
DIGITAL
SHARE
SHARE INFORMATI
INFORMATION ON

RECEIVE
RECEIVE
INFORMATIO
TRADITIONAL INFORMATION
N

LOOK FOR LOOK FOR

INFORMATION INFORMATI
ON
MEDIA AND INFORMATION LITERACY (MIL)
The ability to read, analyze,
Media evaluate and produce
Literacy communication in a variety of
media forms.
The ability to recognize when
Information information is needed and to
locate, evaluate, effectively use
Literacy and communicate information in
its various formats.
The ability to use digital
Technology technology, communication
(Digital) tools or networks to locate,
Literacy evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
 VIDEO PRESENTATION
Introduction to Media and Information
Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
 FORMATIVE ASSESSMENT:
Graphic Organizer
Complete the
Venn diagram.
Media
Literacy

Technology
Informatio
(Digital)
n Literacy
Literacy
REFERENCES
Media and Information Literacy Curriculum Guide
by DepEd
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
UNESCO Media and Information Literacy
Curriculum for Teachers
http://
faculty.georgetown.edu/irvinem/CCTP748/Carey-
summary-comm-culture.html
http://