SAULU

COMMUNICATIONS
PRESENTS
ADVERTISING PROPOSAL FOR CHALLENGE MINISTRIES
 STATEMENT OF CONFIDENTIALITY AND NON-DISCLOSURE

This document contains proprietary and confidential information. All data

submitted to your company is provided in reliance upon its consent not to
use or disclose information contained herein except in the context of its
business dealings with Saulu Communications. The recipient of this
document agrees to inform present and future employees of your
company who view or have access to its content of its confidentiality
nature.
The recipient also agrees not to duplicate or distribute any information
contained herein without Saulu Communications concern.
Saulu Communications retains all title, ownership and intellectual
property rights to the material and trademarks contained herein,
including all supporting documentation, files, advertising material and
multimedia.
 Company Background

Saulu Communications is a full service promoting company,

dedicated in providing high customer satisfaction by providing
excellent service and value, and furnishing an enjoyable environment
between clients and their publics. A company that allows
organizations to attract local and foreign publics.
It specializes in generating and implementing creative and innovative
solutions to current and non-existing strategies in the Advertising,
Public Relations and Marketing industry internally and externally when
needed by our clients. Our services are designed for clients to build
and manage their reputation.
Our employees have individual credibility in the Advertising,
Marketing and Public Relations industry. This has made Saulu
Communications to produce creative professionals in its
atmosphere.
 About Challenge Ministries

Challenge Ministries Swaziland is a ministry responsible for a number of

non profit making programs. It began in April 1997 as a drop in center
and coffee shop in Mbabane called The Lighthouse by Kevin and is wife
Helen Ward. This later became Teen Challenge Swaziland when they
brought home all principles and God's ways of working with hurting
youth they have learned in UK.
Today Challenge Ministries is responsible for Children's home in Hawane,
Life Skills Schools, Maris Rehab Centre, Women Home, Potter's Wheel
Church, Bulembu Ministries and many more.
 The Global Leadership Summit

This is an annual Leadership Training event which brings together the

hearts and minds of tens of thousands in an amazing, spirit-filled way.
It is recognized that the leadership core of any church includes leaders
from businesses, education, government and social sectors. The Global
Leadership Summit invites leaders from all these sectors and fully
believers that the maximum influence and impact of the Church is felt
when all of its Christ centered leaders are at the forefront of establishing
and growing well led local churches, companies, schools, government
and social enterprises.
 Our proposal to Challenge Ministries

We aspire to deliver an effective advertising campaign for the Global

Leadership Summit 2017 Challenge Ministries, through an
engagement outlined in this proposal. A successful advertising campaign
requires a well written strategy, clearly stating the objectives, target
audience, research, communication media, the message,
implementation skills and evaluations.
We have all the necessary expertise and skills to ensure a successful
advertising campaign through creative and innovative advertising tools
for this year's Summit.
 Advertising
Advertising is any paid for communication overly intended to inform and/ or influence one
or more people. It provides a direct line of communication to existing and prospective
clients about your products or services.
Social media pages and the website will be enhanced by publishing official content of The
Global Leadership Summit. It will be a platform where interactions are initiated and
monitored for event awareness. The social media pages may include Facebook, Tweeter,
LinkedIn, Instagram and YouTube. Saulu Communications can also create videos to be
played on public advertising screens around the country.
During posters and fliers distributions, the street team will wear branded t-shirts i.e. any
message needed to be out there will be printed on t-shirts. We can also have a helicopter
flying with a message pined on it, or balloons with messages about the event dropping
from the helicopter.
There are many other ways Saulu Communications can come up with to advertise the
event in a classical way. It is an event of leaders, a group of classical people, creativity and
innovation is the best way to advertise this event.
 Target audience

Leaders from around the world

 Objectives

Advertising objectives
Attract the right publics for the event
Familiarize audience with the event
Increase attendance compared to last year's event
Build relations
Build event awareness
 Estimated work plan
Given that the campaign would run for a month, this is how we would estimate work. The plan would be divided
into four phases. Each Phase would be one week.

Phase 1
Create and establish a website specifically for the summit.
Create videos for paramount big screens and mobile TV.
Posters
Social Media pages
Television Advert for international Cannels.

Phase 2
Promotional material designed and printed. For example, T-shirts, balloons, dairies, pens, and many more
that will sow that it is an event for leaders.
Book a helicopter that will move around dropping messages about the summit.
Design Banners, flags, Charts, Fliers, pamphlets, Promotional cards and many more.
Mobile Advertising such as SMS
Blogging
 Cont
Pase 3
Design, print and pin billboards around the country
Design and publish pop up ads for search engines

Pase 4
Helicopter moving around having a message pined on it
Design a packaging for the whole event
Distributers of leaflets and flyers will carry hand stamps to stamp on
anyone interested.
 Potential advertising channels

Paramount big screen across the country

Billboards
Helicopter
Notice Boards across the country
Hotels across the country
Online
International Television Cannels
Mobile Pones
Traditional channels like radio and newspaper are no loner functional as more
and more people are spending most of their time online.
 Estimated Budget

See Figure 1
 Conclusion
When it happens that Challenge Ministries decides to give Saulu
Communications the opportunity, Saulu Communications will sign a service
agreement with Challenge Ministries. A typical Service Agreement covers
terms, mutual indemnity, service cancellation and payment terms.
An Advertising Activity Plan and Timeline schedule will be prepared before
service initiation and shared with the directors from Challenge Ministries .
All programs include detailed weekly Success Tracking Reports. The reports
will outline all the activities carried out for the campaign. The campaign
may be tweaked and altered as per response or as per requirements of
Challenge Ministries.
 Why you should choose us
Our services are designed to help organizations build and manage their
image, and services.
We specialize in generating and implementing innovative solutions to
current and non-existing strategies in the advertising department
internally and externally when needed by client.
We specialize in placing the clients image, and service better than its
competitors.
Our employees have individual credibility in the advertising and
creative industry.
We are a new company in the industry, that is eager to make an image
for itself. We are channeled not to set on coming up with exclusive
advertising tools for this event.
 References

Ntabamhlophe Forestry
Dlamini Phindile
Administrator
(+268) 76 052 906

Sinaskhu Investments
Ndzabukelwako Phumlani
Manager
(+268) 76 172 253
 Contacts

Saulu Communications
Tell : (+268) 7 634 4930
Email:
saulucommunications@gmail.com
P. O. Box 480 Piggs Peak
 Thank You Very Much
Looking Forward to Doing Business With
You