Sales and

distribution
TEAM- CHICAGO
AMO(Analyzing marketing
opportunities)
Market research on
1. Customer
2. Competition
3. Channel
4. Company itself
5. Environmental factor
SWOT analysis
1. Unisex scooter
2. Power of Yamaha
3. Market leader for a very long time and thus can derive
premium
Strengths 4. Good performance over the years

1. Suspension stiffness
Weaknesses 2. Safety is a concern for the driver
1. Expansion in the rural market with an image
makeover
2. unisex scooter
3 Colour variants
Opportunities 4 More target audience
1. Competitors
2. Change of taste of the target market due to
Threats globalization
STP

Segmentation basis Target market

Age Youngsters between 18-30 years
Income Middle Income group
Profession Youth i.e. Students, young working
men and women
Lifestyle
Geographical area
Indepenent,modern,fashionable

benefits
Urban and semi urban
Quality,economy,style
 Positioning

LIFESTYLE PRODUCT
FOR A FASHION SEGMENT WHO WANTS QUALITY AND
COMFORT WITH STYLE.
THE ICONIC SCOOTER
Market and Sales potential of
company
Population to be target- 11556907
Market share -68.3%
----------------
Market potential -7893367.4
Sales -10.8%
---------------
Sales potential -852483.6
Sales forecast(Predicted)