The Fifth Avenue

By: Jinny 1002

 Business Profile

It is a real estate property

It is near Kasetsart University Kamphaeng

Saen.
No traffic jam since it is an urban city.
Development Process
Development Process
Development Process
Development Process
 Objectives

Innovate the room to safe electricity and

energy.
 Target Market

People around Kasetsart University or around

Kamphaeng Saen is about 22-50 years old.
University Students

Working Adults

Retired people

Investment

People around this area is eco or green.

Like to save energy or electricity.

Type A

Type A is 46.00
sq.m
This is the biggest
room in this
condo.
Even though
the room is big,
this room
should only
have one
bathroom is
enough.
All the
Type B

Type B is 26.00
sq.m
Make the Bed
smaller. In the
present the bed is
6 inches. To
become 5.5
inches.
Make the all
appliance saves
electricity. It may
be pricey but
have quality.
 Procedures

Survey the people who buy or not buy the

room in this condo.
Ask them how would they want their room to
be like. For example, less furniture, less
appliance, etc.
Then when we get the request from the
customers, we get the work done so the
customers can be satisfy with our work.
 Marketing Strategy

Product:
To changed the appliance in the room since
some appliance takes lots of electricity.
Renovate the room to become more spacious.

Or maybe let the customers decide the

furniture for themselves.
 Marketing Strategy

Place:
Near Kasetsart University.
Surrounded by natures. Ex. Trees, plants and
grass.
 Marketing Strategy

Price:
First placed money or booked a room to buy is 10,000
baht .
Type A room at first is 990,000 Baht => 1,500,000 Baht.
Type B room at first is 1,100,000 Baht => 2,000,000
Baht.
The reason why Type A is cheaper than Type B room is
because Type A room is smaller than Type B room.
Type B need more bigger appliance than Type A so
thats why it is more expensive.
 Marketing Strategy

Promotion:
We will advertise in TV commercials since
people who are retired or who are working at
home or anyone who are watching TV can see
this.
We will advertise down the streets like a
advertising poster so people who are driving
can see our posters.
 Future Plan or Goal

To make all of the rooms become eco.

To make all the buildings made from eco-

material to reduce global warming.
 Conclusion

In the future of the fifth avenue condo, I

would like to make all rooms in this condo
match the concept of ecosystem or
preventing global warming.