WHON CHIN WEI (MBS151034)

YAP CHOON MING (MBS151030)

PAVANESVARAAN A/L SUBRAMANIAM
(MBS151007)
REVATHY A/P GANESAN (MBS151006)
 Company Overview
A fully integrated media company in Malaysia
Have 6 business segments :
Television : TV3,NTV7,8TV,TV9
Print : News Strait Times, Berita Harian, Harian Metro
Radio : Hot FM (Malay), Fly FM (English), One FM (Chinese), Kool FM (Malay)
Production & distribution : Primeworks Studios Sdn Bhd
Out of home advertising : Big Tree Outdoor Sdn Bhd
Digital : Media Prima Digital
Listed in the Bursa Saham Kuala Lumpur in 1989 as (MYX: 4502). It was established in
23 September 2003.
Vision : A content power house offering multiple media platforms
Mission : to produce best in class content, products
and services which can be accessible via multi-platform
and its unique, relevant, and contemporary
Strategic Group Map
Competitive Profile Matrix

Catcha Group
Media Prima Astro
( RevAsia)
Weight Rating Score Rating Score Rating Score
Advertising 0.20 3.5 0.70 4.0 0.80 3.5 0.70
ProductQuality 0.05 3.5 0.18 3.5 0.18 3.0 0.15
PriceCompetiveness 0.12 3.5 0.42 3.0 0.36 4.0 0.48

Management 0.10 3.0 0.30 3.5 0.35 3.0 0.30

FinancialPosition 0.10 3.0 0.30 3.5 0.35 2.0 0.20
CustomerLoyalty 0.10 2.5 0.25 2.5 0.25 3.0 0.30
GlobalExpansion 0.11 2.0 0.22 3.0 0.33 2.5 0.275
MarketShare 0.12 2.5 0.30 3.0 0.36 2.0 0.24
Technology 0.10 2.5 0.25 3.0 0.30 3.5 0.35
Total 1.00 2.92 3.275 2.995
External Factor Analysis (EFE)
OPPORTUNITIES Weight Rating Weight Score

1 Growthininternetaccessibilityandliteracy 0.09 3 0.27

2 TransformationofMalaysiatoDigitalNation 0.03 3 0.09
3 Emergenceofnewtechnological-basedinnovationinbusinessdeliverables(IPTV, 0.10 3 0.30
Apps)
4 Increaseinconsumerswillingnesstopayforpaid-mediacontents. 0.09 3 0.27
5 Increaseofjobopportunitiesandtalentdevelopmentinmediaandentertainmentfield 0.03 1 0.03

6 Rapidadvancementofmobiletechnologythatchangeslandscapeofmediaindustry 0.06 3 0.18

(smartphones,tablet,smart-TV)
7 GoodcooperationbetweenMalaysianintegratedmediawithforeignproduction 0.04 1 0.04
companies
8 Growthofmediaandentertainmentindustryatemergingmarkets 0.05 3 0.15
9 Highnumberofmobile-devicesownershipinallcustomersegmentation. 0.05 2 0.10
10 DevelopmentofMRTandretailerinfrastructuresinMalaysia 0.04 1 0.04
External Factor Analysis (EFE)- cont
THREATS
1 Wirelesscommunicationshiftconsumerfocusedtowardonlinebasedactivities 0.09 3 0.27
(onlinepurchase,onthemovemediaentertainments(online-basedmobilechannels).
Theyaredisconnectfromtraditionalchannels
2 Shiftofadvertisementmodetoonlinesocialmediaandfreechannels(Facebook, 0.08 2 0.16
YouTube)
3 Highcompetitioninentertainmentindustry(price,typeofcontent,smartTV,internet 0.08 3 0.24
basedprogrammes)bynewentrantsandexistingmediaplayers

4 Fluctuationofforeigncurrenciesexchangeratereduceinternationaldemand 0.05 2 0.10

5 GovernmentcontroltowardMalaysianmediathroughregulations 0.03 2 0.06

6 Increaseincounterfeitmediaproducts 0.03 2 0.06
7 Increaseincustomerfragmentationduetotechnologythatshiftinmedia 0.06 3 0.18
consumptionbehaviour.Needmoreinnovativeexperience&switchingto
competitorsisfaster
Total 1 2.54
Internal Factor Analysis (IFE)
STRENGTH Weight Rating Weighted Score
1 Havestrongfinancialstrength 0.08 4 0.32
2 HavehighmarketshareandlargestintegratedmediainvestmentinMalaysia
0.02 3 0.06
3 Havegoodproductioncapabilities,usesownresourcesandcorecompetencies,
0.04 3 0.12
4 HaverobustadvertisingcompetenciesandhaveexpandrapidlyalloverMalaysia
0.02 3 0.06
Wellknown,highreputation,ownspopularbrandimageinmediaindustryasbroadcastingwell
5
over30years,havemorethan5millionusers
0.10 4 0.40

Have good management structure with skilled and calibre employees, good knowledge
6
managementwithrisksmanagementcommitteeandinternalfinancialmanagementcommittee
0.12 4 0.48
7 Havegoodandwidebusinessrelationshipwithothermediacompanies
0.02 3 0.06
Offer comprehensive outdoor media solutions and TV contents in domestic markets by
8
integratingcreativity&professionalismandexclusivedesigns
0.04 3 0.12
Provide holistic and end-to-end diversified digital consultancy to communicate base content
9 strategies suited for digital space (e-commerce, search engine marketing, mobile app
development)
0.04 3 0.12
Develop talents arising from MP's reality shows, singing competitions by publishing local
10
albums 0.02 3 0.06
Internal Factor Analysis (IFE)- cont

WEAKNESSES
1 Highproductioncost-mainlyduetoforeignmediaproducts
0.04 2 0.08
Broadcast repetitive and same media contents. Lack of real-time and
2
latestmediaentertainmentcontents 0.02 1 0.02
Major portion of media content deliverables are still conducted
3
traditionallyandfocusofflinecontents 0.06 1 0.06
4 Highmaintenancecostforoldprintingmachineries 0.02 2 0.04
5 Broadcastmanynon-beneficialadvertisementstotheviewers
0.04 2 0.08
6 Lackofinternationalmediacontents 0.12 1 0.12
Have limited radio and TV stations with only English, Malay and
7 Chinese based channels, and youth orientated which limits customers
segmentation. 0.10 2 0.20
8 LimitedcontentofferinginNSTascomparedtocompetitors
0.02 1 0.02
9 Lackofonlinepresenceduetoonlyfewapplicationlaunch
0.08 1 0.08
TOTAL 1.00 2.50
Risk Categories
Probab Impact
No. Risk Summary Risk Category RMMM
ility (1-4)
Financial Risks
F1 Price Knownrisks 0.2 4 Auditteamtomonitorcompanycashflow,assetvalueandinterestrate.
Meetkeyobjectivesandfinancialperformanceincludingcostcontrolmeasures
F2 Liquidity Knownrisks 0.5 2 Monitorrollingforecasts
Maintainsufficientheadroom
Doesnotbreachborrowinglimits
F3 Credit Knownrisks 0.8 2 Investcashassetsprudentlyandprofitably
Settingcounterpartylimits
F4 Inflation/Purchasing Predictablerisks 0.8 3 Monitorthemarker,providepromotionrefertopublicpurchasingpowerandadjustprice
Power oftheproduct
F5 CurrencyFluctuations Knownrisks 0.9 2 Riskreviews,internalcontrolsystems,insuranceprogrammesandadherencetothe
Groupsfinancialriskmanagementpolicies
Strategic Risks
S1 Reputational Damage Knownrisks 0.3 2 HighlevelgoalsalignedwithandsupportingtheGroupmission
(Trademark/Brand)
S2 Competition Predictablerisks 0.2 2 Innovationtoprovideinterestcontentintheformofdigital
S3 Customerswants Predictablerisks 0.3 2 MediaPrimasellproductwithcustomerneed
S4 Demographic and Predictablerisks 0.2 4 Needtocompetegloballysinceitisdigital
social/culturetrends Contentoftheproductneedtosuitabletolocal
S5 Technologyinnovation Predictablerisks 0.3 3 DigitalProduct
New-baseProductSocialMedia/VideoContent/Youtube
OnlineNewspaper,Magazine,Shows
S6 Regulatory and Knownrisks 0.2 1 Compliancewithapplicablelawsandregulations.
politicaltrends
Operation Risks
O1 BusinessOperation Knownrisks 0.7 1 EffectiveandefficientuseoftheGroupresources.
- HumanResources Knownrisks 0.8 2 RiskManagementCommitteesince2011
Committeememberaredirectorsandmanager
- Product Knownrisks 0.6 2 Careaboutwhatcustomerneed.
Development Makecustomerneed/wantproduct.
- PrintingQuality, Knownrisks 0.6 2 PlantclosureexerciseProcessimprovementtoboostproductivityandefficiencylevelsof
SpeedtoMarket printinganddeliveryprocesses
andMarket
Coverage
O2 Empowerment Knownrisks 0.2 4 Providingleadershipanddirectiontobusinessunits.
O3 Informationtechnology Knownrisks 0.3 2 Directorthat20yearsexperienceinInformationTechnologytolookafter
O4 Nationaldisaster Unpredictable 0.1 1 CriticalBusinessOperations:Businessimpactanalysistoensureearliestandfaster
restorationafterdisaster.
O5 Failure to identify Predictable 0.5 3 Contentstravelacrossmultipleplatforms;digitalandnon-linear;
markettrends Creatingglobalsalesthroughlocalcontents;and
Partneringwithcompetitors,regionalandinternationalcompanies.
Analyseconsumerbehaviour
Hazards Risks
H1 Fire Unpredictable 0.1 1 EmergencyResponseProcedure
H2 Theft Unpredictable 0.2 2 Highsecuritysystemphysicalanddigital
H3 BusinessInterruption Unpredictable 0.3 1 MediaPrimaBerhadhasacomprehensiveBusinessContinuityPlanning(BCP)programme
tominimisetheimpactandtoensureitsproductsandservicescontinueavailable.
H4 OccupationSafety Predictable 0.4 2 EnsurecompanyemployeefollowprocedurethatcompliancetoOSHApracticesthrough
Health trainingandmonitoring
MonitorandTrainingSupplier
SpecificworkactivitiesbyOSHAcommittee.
H5 WarandTerrorism Unpredictable 0.1 1 ImplementedWarandTerrorismhandleproceduretoincludebecautionstepindaily
operation
Risk Map
STRATEGY
SELECTION
CORPORATE LEVEL
STRATEGIES
BUSINESS LEVEL
STRATEGIES
CORPORATE LEVEL STRATEGIES
STRATEGY TYPE OF EXPLANATION OBJECTIVE
BUSINESS
Related Internet Acquire a Telco provider : P1 Wimax, to tap Gain new revenue
Constrained Service internet protocol (IP) network service stream, more profit, gain
Diversificati Provider provider assets (IP)
on With IP network, Media Prima strategically fit to Internet
Competencies
: provide IPTV
IP HOM
Financial Benefit: Able to distribute all media contents to Networ
k
E
CUSTOM
strength, users more efficiently. ER

capital, Example: Video on Demand, Billboard, Satellite

expertise TV, Web Content
Related Home Launch home shopping business application Expand revenue stream
Linked Shopping through digital business,
Through Joint Venture with a Malaysia shopping
Diversificati Business gain direct income
24/7 shopping network provider :GoShop
on through (B2C) approach
Competencies Benefit: Build more customer base, mainly online-
: based shoppers
IT
Infrastructure,
expertise,
digital media
Related Media learning & development center -> to develop Reduce production cost
Constrained Institute & build more in-house, local talents due to import/export
Diversificati Academy foreign media source
Benefit: Media Prima shall leverage these talents
BUSINESS LEVEL STRATEGIES
Differentiation Strategy
TELEVISION SEGMENT
Market 1. Innovate traditional deliverables methods to Digital platforms ( like Smart-TV Apps,
Developme mobile apps, online portal)
nt 2. Launch premium packages + monthly subscriptions
3. Collaborate with television manufacturers (Panasonic & LG) to incorporate Tonton
portal as one of the bundled application in the smart TV to penetrate local & international
markets
4. Contents : include international programmes (Korea), create in high display resolutions
contents to better suit smart TV features & create value for viewers
RADIO SEGMENTS :
Market Launch new radio stations with new language (Tamil/Hindi) to tap all multicultural
Penetration customer segmentations
Improvise the contents: more informative that suit all aged groups, to gain wider
listeners, buyers & advertisers.
Market Partnership with Spotify; online music player: to go global, gain online presence & more
Developme listeners
nt
CONTENT CREATION: Production (Prime Work Studio)
Market Enter international markets : i) to increase their market segmentation, ii) gain more
Developme viewership
nt Partnership with airlines companies to publish their content as in-flight
 BUSINESS LEVEL STRATEGIES
Differentiation Strategy
PRINT SEGMENT
Market 1. Integrate digital initiatives in print media QR code & NFC attach with article
Developme 2. Enable readers to connect the digital version of the printed content through their smartphones
nt 3. Need to improvise & create more interactive contents that linked to QR Code/NFC. Eg: include
kids corner, job opportunities, innovation idea corner, health and fitness, stories.

Product 1. Launch e-magazine and more digital bulletin publications with paid subscriptions- replace
Developme physical prints
nt 2. Meet the demand of on-move customers
3. Can reduce cost of publication & be more environmental friendly

OUT-OF-HOME SEGMENT : Outdoor Advertisement BIGTREE

Market 1. Extend current contracts with Prasarana at LRT & bus facilities premises
Penetration 2. Collaborate to secure contracts from new MRT Stations
3. Integrate new technology to increase existing advertisement displays uniqueness
(premium clients) with LED billboards & holographic technology to create floating mid-air 3D
visuals ads
TONT
RADIO
DIGITAL MEDIA: ON TV

E-
Product Develop a one-stop mobile based application for Media Prima Group (all segments) NEWS
MAGZ
Developme To create robust online media presence GO- ADS
nt
SHOP
The App should be a monthly subscription, have effective functionalities & user-friendly
TALEN BUSINE
T SS
Add a function for advertisement, for public to post their advertisement GO-
(products, services, business, job opportunities) SHOP

The ads will be interactive, flash on real time update & according to the advertising
STRATEGY MAP
Balance Score Card
Perspective Objectives Measures Targets Initiatives
Financial Perspective
Improve cost structure Toattainoperatingcost -OperatingCostperunit -15%reduction -UtilizationofFixedAsset
efficiency -Percentofannualcostreduction/savings -5%annualcostreduction -Practicecostmanagement

Increase Profit Margin Offerpremiumpricefor Netprofitmargin Toachieve5%increment Createuniquenessinthemediacontent&

differentiatecontents frompreviousFY2015: service
9.71%
Expand New Revenue Togainnewrevenuegrowth Percentofrevenuefromnewcustomer Increase30%ofrevenue Costoptimization,partnershipwithother
Stream segmentations yearly suppliers,createmediacontent&service
offeringthatmeetcustomerdemand
Customer Perspective
More Media Content & Toprovidewiderrangeof Numberofnewmediacontent&service Minimum2numberofnew ImproveR&Defforts&initiatives
service offering mediacontent&service launched mediacontent&service
offeringstocustomers
Availability of Media Toprovideeasyandonthe -Percentofactiveusersinmobile -70%andabovenumber -Createmobilebasedcontent&serviceforbe
Content & service to moveaccessofmediacontent platforms activeusers easyaccessed
customers andservice -Percentofsuccessfulreachofmedia -90%andabove -Movefromtraditionaltodigitalised
contentandservicetocustomers deliverablestosuitcustomerconsumption
pattern
Partnership Tocreategoodbusiness Revenuefromcrosssellingbusiness 20%fromannualrevenue Cross-sellingrelatedpromotionalprograms,
relationship transactions growth Referralincentive

New Customers Togainsuccessfultapwider Revenuefromnewmarket Increase30%ofrevenue Broadenmediacontentandserviceofferingto

customersegmentation yearly addressalldemographicandgeographic
customers
Customer Retention Togainmorecustomers -Customerssatisfactionfeedback(Ratings -9andabove -CustomerLoyaltyProgram
(Loyalty & satisfactionsandloyalty betweenScaleof1to10) -10%andbelow
Satisfaction) towardmediacontentand -PercentofMediaContent&Service
serviceoffering return/terminationrate
Engagement with Createsocialresponsibility Numberofvolunteerism-based 5andabovepersegmentin -MoreCSRandvolunteerismprograms
Community awareness programmesconducted ayear
Internal Perspective
Operations Management Processes
Perspective
Smart Partnership with global
brand/supplier
Fixed Asset Utilization in media
content creation
Digitalized deliverables
Establish of risk and control
mechanism
Customer Management Processes
Understand existing & new
customer preferences &
consumption pattern
Improve marketing &
communication solutions
Create customer loyalty through
quality contents (subscription)
Create customer loyalty through
quality contents (subscription)
Engage cross-selling (home
shopping)
Objectives Measures Targets Initiatives
Usenewideasfromsuppliers Numberofinnovationsfrom 2numberofinnovations Enhancementinmediacontent
suppliers persupplier &servicecreation,cost
optimization,knowledge
sharing
Improvefixedasset Percentofcapacityutilization 70%offixedasset Fixedassetmaintenance
utilization utilization benchmark
Delivereffectivelytousers Percentofsuccessfuldelivery 90%ofthedelivery Continuousmonitoringof
successfuldeliveryrate
Managingoperationalrisk Percentofoperationaldisruptions 0%ofservicedisruptions Increaseriskmanagement
activities
Therelevancyofmedia Numberofviewerships/subscribers 70%andabovenumber Customers
contentandservicesto viewerships/subscribers Feedback/Satisfaction
customerspreferences Survey
Increaseeffectivenessof Media&servicescontentoffering 80%andaboveof Campaign,Free-Trialof
Valueproposition awareness customersegments subscriptions
communication awareness
Toincreasecustomer Number&durationofsubscriptions 80%andaboveof Promotions,Bundledpackages
perceivedvalue Numberofnewcustomersfrom number&durationof
referrals subscriptions
Toincreasecustomer Number&durationofsubscriptions 80%andaboveof Promotions,Bundled
perceivedvalue Numberofnewcustomersfrom number&durationof packages
referrals subscriptions
Cross-sellcustomers Numberofproducts/servicesper 20%fromannual Cross-sellingrelated
customers revenuegrowth promotionalprograms
Innovative Processes
Perspective Objectives Measures Targets Initiatives
Identify new media content and Todiscovernewmedia Numberofnewproposal 5newproposaland Teamdiscussion,brainstormingactivities,
service that meet future customer contentandservice andconceptspresentedfor conceptsperyear competitoranalysis,externalenvironment
preferences development analysis
Innovation in media content and Activelyreviewmedia Numberofdigital 50%ofreviewed Revenueprojectionsbasedontheprototypes
service portfolio content&serviceportfolio solutionsreviewed& outcometobe content&serviceportfolio
fordigitalbasedinnovation analysed successful
andprofitability
Development digital based media Toreducedevelopmentcycle Averagetimespentof Reduceby20%ofthe Cycletimeoptimisation
content and service time developmentprocess nominaltimetaken
Effective marketing and Promotions Toachieveprojectedsales Measurethedeviationof Lessthan10%of Marketingstrategiesandefficientmarketing
goal thesalesgoal deviation team
Regulatory and Social Processes

Energy, materials and water Differentiatemediacontents Numberofcustomers 80%andaboveof Environmentalmeasuresinmediacontents

management willingnessto customersegments offerings
consume/use
Work Safety and Health compliance -Tomeetthetrainingsand -Percentofemployees -100% -HavefullyintegratedHealth,Safety&
safetycoursescompliance withadequateOSH Environmental(HSE)managementsystem
requirements Training

Fair employment practice -Topracticefairperformance -Percentofeffectiveness -100% -EffectiveKPIsystemwithproposedmerit
system ofappraisalprocess -Zeronumberof increment
-Labourrelations:Tocomply Numbersofemploying employingyoung -CodeofConductforemployment
Children&YoungPerson youngtalentsbelow18 talentswithout
(Employment)Act1966 yearswithoutparents parentsconcern
concern
Offers support and be responsible Tobesociallyresponsibleto Numberofvolunteerism- 5andaboveper EstablishyearlyCSRplans
and toward community communities basedprogrammes segmentinayear
conducted
Learning &Growth Perspective
Human Capital
Perspective Objectives Measures Targets Initiatives
Skilled employees Toattainmarketdrivenskills, Numberofskilledandcompetent 90%andaboveskilledand Trainingsinsoft&professionalskills
competenciesandeffective employees competentemployees Talentrecruitment
interdisciplinary
IT Specialist (Developer, Todiagnose,supportandrun Percentofsuccessfuldigitalinsights 20%ofthedigitalinsights -Trainings
Data Analytics) operationprocesses&product analysedandused shouldbeimplemented -Provideadequateinfrastructuretoassisttheprocess
developmentefficiently

Training and Development Tobestrategicallyfitin Strategicskillcoverageratio 80%andaboveskillcoverage Performancecompetencyprofiling

(External and Internal)
Information Capital
Intellectual Property
IT Systems & tools
(database, server)
Knowledge Sharing tacit, Toachievegoodknowledge Percentofhowwellandvaluableof
implicit, explicit
Organizational Capital
Performance Based Culture
Cultivate creative &
innovative work
environment
Good Leadership
organization ratio
Toincreasethenumberof Percentofpatentedinnovationsor 50%andabove -Cultivateinnovationculture
patents inventions -Havepatentexpertsworktostrengthenthe
intellectualpropertyabilities
-HaveIPportfoliosforvaluationrecord
Toautomate&supportmedia Numberoftaskprocessesautomated 50%oftasks -Streamliningtaskprocesses
contentandservice -Increaseproductivity
developmentprocess
Morethan70% -Properknowledgeanalysisthatmeetbusiness
management employeesknowledgecontribution drivers
-Incentivestovaluableknowledgecontribution,to
motivatemorecontribution.
-Storeknowledgemanagement
Tocultivatebettercorporate Percentofindividualsperformance 80%andabove -Performanceaspectindicators
performanceamong achievementyearlybasedperformance -PerformancebasedBonusScheme
employees aspectindicatorset
Tofosterthecultureof Numberofideasandsuggestionsfornew Minimum5ideasperyear ConstructiveMeetingsandDiscussions
innovation mediacontentcreationbyemployees fromemployees -EmployeeOpinionScore
Topracticecalibreand Monthlysurveyforleadership Ratings4andabove Leadershiptrainingprogram
transformationalleadership effectivenessfeedback(Ratingsbetween
Scaleof1to5)
THANK YOU