Codename: BlueMix

Redefining Cloud Platforms for Developers

Sandhya Kapoor

IBM Ecosystem Development

kapoor@us.ibm.com

2014 IBM Corporation

Please Note
IBMs statements regarding its plans, directions, and intent are subject to change
or withdrawal without notice at IBMs sole discretion.
Information regarding potential future products is intended to outline our general
product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a

commitment, promise, or legal obligation to deliver any material, code or
functionality. Information about potential future products may not be incorporated
into any contract. The development, release, and timing of any future features or
functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM

benchmarks in a controlled environment. The actual throughput or performance
that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the users job stream,
the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve results
similar to those stated here.

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#BlueMix
Market

Shifts
in the digital economy

Shift in personalized computing

to mobile using cloud services

Shift towards unbundled

business offerings

Shift towards killer-apps

transforming industries

#BlueMix
 Responding to these shifts requires a new approach . . .
the Composable Business

A Building Block Approach

Restless Reinvention
and
Process Innovation
Better Decision
Making
from Actionable
Insights

Accelerated Time to
Market
Secure Integration
across
Business & Technology

#BlueMix
It is estimated that by 2016 more than one-fourth of the worlds
applications will be available in the cloud, and 85% of new
software is now being built for cloud deployment.

Application
Aware
Service Resource
Driven Smart

Composable
Business
On or Off Premise

5
#BlueMix
5
The Composable Business is built on the as a Service
environmentwith a goal of enabling the API economy
From Software Defined Environments to Cloud Operating Environment to an API Economy

External
Analytics Commerce Collaboration Location Data Services
ecosystem
API API API API API API API

economy
(Marketplace) Software
Marketplace App Solutions as a Service
API API

Cloud Services and composition patterns API & Integration Services

operating Traditional
environment Workloads
Platform
(BlueMix) Big Data and
Development
analytics
Security Integration Mobile Social as a Service

Software- Workload definition, optimization and orchestration

defined
environment Resource abstraction Software-defined Software-defined Software-defined Infrastructure
(SoftLayer) and optimization compute storage networking as a Service

6
#BlueMix
No organization can get there instantly,
Challenge is to balance optimizing existing
systems with such innovation

drives need for continuous

optimization

Optimizati Innovatio
on n

fuels investments
in
innovation
#BlueMix
The Evolution of Cloud

Virtualization Cloud Enabled Dynamic Hybrid

I want to get more out I want to move my existing I want to strategically
of my existing hardware middleware workloads to the use public and private
cloud cloud together.

Business Services (SaaS) Cloud Native

I want to use an app I want to rapidly build new,

without having to own it born on the cloud, engaging
applications in a continuous
delivery model

#BlueMix
A Power Shift

The next billion dollar

idea starts with a single
developer.

That developer starts

with a single line of
code.

New App Culture Has

New Expectations:
Integrated
Mobile
Iterative
Ecosystem

9
#BlueMix
Composing of an application, not traditional writing of an application

Add
ITERATE 6 Monitoring
service
instance
1Create app

TASK:
Create a secure application that
analyses sentiment about
certain topics in social media
Add Secure the
2 database 5 service
service

Add social
Extract social 4 analytics
3 media data into service
database

#BlueMix
Introducing IBMs Cloud Platform, Codename BlueMix

About BlueMix BlueMix services

Run apps in any include:
language DevOps
Built on open Big Data
standards Mobile
Integration services to Register today at bluemix.net Cloud Integration
systems of record Security
Designed for mobile Internet of Things
Provides DevOps Watson
services Database
Web and application

BlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new
applications, embrace devops and extend existing IT investments with cloud integration services.

Compose Deploy and Code with

applications scale confidence
from a rich library of new applications and knowing IBMs cloud
IBM, 3rd party and open services with platform is built on a
source runtimes, infrastructure services foundation of open
services and APIs. from IBM SoftLayer. standards.
#BlueMix
Developers are joining BlueMix because they need
to
1. Rapidly bring products and
services to market at lower
cost
2. Continuously deliver new
Register today at bluemix.net functionality to their
applications
3. Extend existing investments in
IT infrastructure

With on-demand When coupled with By connecting

services and DevOps, teams both securely to on-prem
infrastructure, large and small can infrastructure,
developers can go automate the organizations can
from 0 to running development and extend their existing
code in a matter of delivery of many investments.
minutes. applications.

#BlueMix
 IBM Services Available in Q2 Codename: BlueMix
Web and Application Mobile DevOps
Reduce costs, deliver and Rapidly build on-device Open, integrated rapid
scale engaging web mobile applications or development that scales.
applications and services host mobile web
applications Monitoring and Analytics
Session Cache Continuous Integration
Data Cache Git Hosting
Application Auto-Scaling Mobile Application Security Web IDE
Workflow Push Delivery Pipeline
RapidApps Mobile Data Agile Planning and Tracking
Rules Mobile Quality Assurance
Elastic MQ Location

Integration Database Security

Securely connect cloud
applications to on-
premise data and
infrastructure.
Cloud Integration
Choose your own Build security into your
database-as-a-service. application by design.
SQL Database SSO
Cloudant JSON Database Appscan Mobile Analyzer

Big Data Watson Internet of Things

Harness the power of Big Analytics based on Consume, analyze and
Data. natural language act on streaming data
BLU Analytics Acceleration questions. from physical sensors.
Time Series Database
Reporting
Map Reduce Watson Analytics Services Internet of Things Cloud
Streams Beta at GA
#BlueMix
BlueMix Real Scenarios
Sponsor users as part of IBM Design Thinking

Web Applications Mobile Back ends

Scalable cloud centric web
applications and APIs supporting
mobile workloads
Leveraged many different language
runtimes (Ruby, PHP, JavaScript,
Java)
Migration from competitive
offerings: Heroku, Amazon,
Rackspace
Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
Cloud Code for offloading business
logic from the mobile client
Integrated into iOS and Android
native applications using BlueMix www.themymenu.c
www.eyeqinsights.co
SDK om
m

API
Integration with existing systems
Economy
Location based services provided Secure connectivity to enterprise
by Pitney Bowes in BlueMix network from BluMix
Catalog Discovery of existing APIs into
Allow innovators and developers BlueMix
to seamlessly extend their Sync of data between BlueMix and
products and services to cloud wwww.pb.co on premise data Fortune 500
and mobile devices. m
Enterprise

#BlueMix
DEMO
Code Name: BlueMix

2014 IBM Corporation