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Paradox of the star

This is belief argued by Richard Dyer that celebrities,


TV or movie stars are associated or recognised by two
paradoxes. He suggests that the two paradoxes are
things that contradict themselves- they are on the
contrary.
Stars can be ordinary and extraordinary- stars are
ordinary people just like us, they live and eat, using
public facility, driving having takeaways, may have
similar lifestyles and habit like us, which makes them
ordinary people like us. These factors mean that they
are relatable to us as the audience and regular people.
However, they are also extraordinary because they possess
something which we dont necessarily have, this can be their
fame, career that makes them stand out and far more
recognised than the rest of the people, their work has earned
them the publicity for them to be noticed.
Another statement of the paradox is that stars can be both
present and absent. Stars are present in our lives one way or
another. It is the way we as the audience consume media
content in which they are involved in. we follow them on social
media and interact our ideas across, ideally if we are fans we
are likely to copy and adopt their living style and habits. Their
online presence may have some impact on our lives. However,
stars are also absent, because they are physically out of reach
and not in our lives.
How we could use stars---

Content of the paradox of the stars can be used in


trailers to market and increase or widen the range
of the audience. This can be done by presenting a
star to be a contrary representation of both
ordinary and extraordinary presence, also someone
who is both absent and present in a special way to
be accessible to the audience. This is an aspect of
USP used as a narrative- USP can be used as an
enigma of the trailer, something that intrigues the
interest of the audience.
Richard Dyers concept of star persona.

This theory of star persona is based around the idea


that celebrities are manufactured by media
institutions or other organisations by being featured
in well-known events, films, magazines, music videos
or games. He has also mentioned that a true star has
lasting importance within the industry and so they
need to make a great impact in order to have this
effect. The star persona has been categorised into
three parts.
The star as a construction-
He states in this part that a person who is constucted
to become a star for money puposes is not a true
born star.
He also mentioned that pop stars are most likely to
remain in the industry over time more than film stars,
because pop stars are more free than film stars
because they can create their own performance
instead of relying on the creative image depiction of
other peoples work- which film stars do.
The star as a commodity-
He believes that music industries manufacture stars
so that they could serve for one purpose which is to
make money through entertainment elements. He
states that the industry does really well and works
hard to please its audience. They provide the
audience with a range of different commodities to
appeal to many types of audience. One way is that
the industry may wan to keep producing different
stars constantly, and another way is to produce stars
with long-lasting appeal and can cater to their fans for
much longer.
The star in ideology-

The fans of this p[articular star has a shared interest,


value and belief. This allows the star to develop their
persona and ideology outside of music and deliver
and express their values and opinions outside of
music industry and maybe into fashion trends that
may include custom designing their own brand-
leading their fans into another side of their persona.

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