US-Bangla Airlines

Presentation
Safwat Jahan
Sujon Saha
Tammana Tasnim
Rifat Siddique
Shuvra Deb Nath
Md. Mahiuddin
About US-Bangla Airlines
Established- 17th July 2014
2 thousand flights successfully on domestic
and international routes, which stands as
a landmark in the aviation industry of
Bangladesh.
The US-Bangla Airlines is trying already
the first airline to be a part of the scheme
of Bangladesh reducing greenhouse gas
emissions.
8ps of US-Bangla Airlines
Product
-On the ground services
-In flight services
Pricing
-Premium Pricing
- 3rd Degree Price Discrimination
Place
8ps of US-Bangla Airlines
Continue
Promotions
-US-Bangla Airiness already spent 3million USA dollar for its marketing
and promotions. They received best TV commercial in 2014 and also
received another award in 2015 for keeping in flight service and on
time departure (98.7%).
- This airline is received ISO 9001-2008 certificate
- 3 (three) days customer success summit in 2015 in hotel Ocean
Paradise
-

8ps of US-Bangla Airlines
Continue
Process
People
- Customers are first value for US Bangla Airlines. They
said; customers needs come before any other. This is an
extension of our traditional US Bangla Group hospitality.
Process
Physical Evidence
- Exclusive lounge space - Home Ticket Delivery
- Disability Wheel Chair Service - Bus Service
Productivity & Service
 Core Product
Premium, reliable, comfortable and on-
time flight service
The leading premium airline of
Bangladesh
Providing absolute excellence service
for last 3 years
US Bangla Airlines motto Fly Fast Fly
Safe
 Supplementary Services
Special Services
Meet and Assist Services
Disability and wheel chair services
Unaccompanied minors
Carrying Services
Cargo facility
Fish carrying
Pet Animals
 Delivery Processes
A
1st day: ground checks: external surfaces, bays and cabin visual
inspection, static aircraft system and cockpit checks, engine tests.
2nd day: acceptance flight: checks during flight of all aircraft systems
(including cabin systems) and aircraft behavior in the whole flight
envelope.
3rd day: physical rework or provision of solutions for all technical and
quality snags open in delivery.
4th day: completion of technical acceptance. Technical closure of the
aircraft and all associated documents attesting the aircrafts compliance
to the type certificate and conformity to the technical specification
allowing the issuance of the Certificate of Airworthiness.
5th day: transfer of the aircraft's title deeds to the customer airline: the
aircraft changes owner. Preparation of the aircraft for the ferry flight to its
home base.
The Flower of Service
Facilitating Services
Information
Information US-Bangla uses several ways to
inform the customers about the
product services of the
company.
Core Email system
Advertisements

in-flight advertisements
website
email
Facilitating Services
Order Taking
Customers of US-Bangla have
four major channels to make
their orders.
Core

Order Taking
Online booking
Dealers
Via counters
Via telephone
Facilitating ServicesBilling

Does not issue paper tickets

Re-Booking/Re- Refund Charge

Issue/Date Change

Core Charge
Before With No Before Within No
24 in24 Show 24 24 Show
Billing Hou Hours Hours
Hours
rs
USD 5 USD USD USD 15 USD 20 USD
10 20 25

Source: https://us-banglaairlines.com/flight_destination/fares
Facilitating ServicesPayment
Payment
The payment service is important
to any residential aviation service
providers due to the large
number of online and offline
Core transactions.

Debit card
Credit card
By cash
Through bKash
Enhancing Services
Consultation
Consultation

Little consultation service

provided to the customers.
Core
Enhancing Services
Hospitality

Hospitality is must

Encourages having fun while

working
Core
Focus on the building of service
hospitality

Hospitality
 Enhancing Services
Safekeeping & Expectations
Reserves the right to make a
refund

After the date of ticket expiry

Exceptions are made rarely
Core no refund will be provided

Home delivery of ticket for

business class passengers Can change the flight any time

Keeping a very good punctual

Safe keeping
flight time
SWOT Analysis of US Bangla Airlines
US Bangla Airlines:
competitor analysis
US Bangla Airlines: competitor analysis

Fleet size by operator:

US Bangla Airlines: competitor analysis

Destinations
US Bangla Airlines: competitor analysis
 US Bangla Airlines: competitor analysis

US-Bangla Airlines:
Safety, On-Time Performance and Passengers' Comfort are given
utmost importance
US Bangla Airlines: competitor analysis

Novo Air:
Ads are mostly talking about offers.
US Bangla Airlines: competitor analysis

Regent:
Ads talking about flight schedule and their
exclusive service.
Four Categories of Services of US
Bangla Airlines
Tangible
Service

People Processing Possessions Processing

Flight services Ticket Home Delivery

Monitor Customer Pick and Drop Service
satisfaction Fish carrying
First Aid Assistance
Cargo Facility
Bus Service
Carrying Pet animals
Disability and wheel
chair services
 Four Categories of Services of US Bangla
Airlines
Intangible Service

Mental stimulus processing Information processing

Online Ticket Booking Passenger Sales Agent

(PSA)
Sky-Star benefits
Air Charter
 Recommendations
Service oriented policy
Consultants should be hired(if necessary)
Skilled staff
For flight schedule delay delay analysis should
be undertaken
Introduce user friendly online ticketing service
Performance evaluation by the customers