A

PRESENTATION
ON
RETAILER AWARENESS AND
SATISFACTION REGARDING
SERVICES OF VISESH INFOTECNICS
LTD.

Submitted By:- Yatin Pruthi

Roll No:- 1214060
INTRODUCTION OF TOPIC:-
Retailing includes all the activities involved in
selling goods or services directly to final
consumers for personal, non business use. A
retailer or retail store is any business enterprise
whose sales volume comes primarily from
retailing.
Any organization selling to final consumers
whether it is a manufacturer, wholesaler or
retailer is doing retailing. It does not matter how
the goods or services are sold or where they are
sold.
COMPANY PROFILE
MPS INFOTECNICS LTD. (Formerly Visesh
Infotecnics Ltd) (An ISO 9001-2008 Company)
MPS Infotecnics Limited (Formerly MPS Infotecnics
Limited) is a company incorporated in the year 1989
under the Companies Act, 1956. The Company is one
of the fast growing Information Technology Company.
MPS confirms to ISO 9001:2008 for Design,
Development and Maintenance of Application
Software, System Integration and supply of smart
card and is presently listed with Stock Exchanges at
Bombay Stock Exchange and National Stock
Exchange.
REVIEW OF LITERATURE
Levesque, T and McDougall, G.H.G. (1996) -: the study investigated the major determinant
of Retailer satisfaction and future behavioral intensions in the retail sector. The study
identifies the determinants that include service quality
Malhotra, M., and Arora, S. (1999)-: The study investigates that level of Retailer satisfaction
in the public sector banks and th3e private, with the purpose of helping bank managements
to formulate marketing strategies to attract customers towards them. The exploratory study
was done by collecting data from the cities of Amritsar, Ludhiana and Chandigarh.
Armstrong Robert W., and Seng T.B. (2000)-: The study extends the current understanding of
Retailer satisfaction at the business to business level in the industry. It incorporates
guanxi (Chinese business relationship), relationship marketing and the disconfirmation
paradigm.
Athanassopoulous, A., Gounraris, S. and Stathakopuoulos V. (2001)-: the paper investigates
the behavioral consequences of Retailer satisfaction in the fmcg. The authors examine the
impact of Retailer satisfaction on customers behavioral responses. The findings indicate
that when customers assessed Retailer satisfaction to be high, they either decided to stay
with the existing service provider or subdue their negative behavioral intensions. Retailer
satisfaction is also found to have strong positive association with word-of mouth
communication.
Sureshchandar G.S., Rajendran C. and Anantharaman R.N. (2002)-: adopt a different
approach and view Retailer satisfaction as a multi-dimensional construct just as service
quality, but argues that Retailer satisfaction should be operationalized along the same
factors (and the corresponding items) on which service quality is operationalized. Based on
this approach, the link between service quality and Retailer satisfaction has been
investigated.
RESEARCH METHODOLOGY
A research is said to begin with a question or a problem. The
purpose of a research is to find out solutions through the
application of systematic and scientific methods. Thus,
research is a systematic approach to a purposeful
investigation. Several authors and management gurus have
defined research in different ways. Some of the proposed
definitions of research are as follows:
OBJECTIVES OF THE STUDY
To enhance the awareness of Products or
services of vishesh infotecnics ltd. in retailers.
To understand various problems faced by the
retailers of of Products or services of vishesh
infotecnics ltd.
To identify retailers satisfaction level towards
vishesh infotecnics ltd.
To develop effective solution to the problems
provided by retailers.
METHOD
Primary Data
OF DATA COLLECTION
Secondary Data
In this study we use the Secondary Data

Sample Size:- sample size of 150 has

been taken into consideration
Do you sale IT products and services at your
shop?

Response No. of retailer % of

Respondents
Yes 120 80%
NO 30 20%
Total 150 100%

20%

Yes
80% NO

From the above figure it is clear that 80% respondents sale IT products and services at
their shops and 20% does not sale IT products and services at the shop
Do you know about the vishesh
infotecnics ltd.?
Response No. of Retailer % of
Respondents 8%

Yes 110 92% Yes

92% NO
NO 10 08%
Total 120 100%

It can be inferred from the table that 92% of the

retailer know about the vishesh infotecnics ltd. And
08% does not know about the vishesh infotecnics ltd.
Do You Sale Products or services of vishesh
infotecnics ltd.?
Response No. of Retailer % of
Respondents
Yes 100 91%

NO 10 09%
Total 110 100%

NO; 9%

Yes; 91%

From the above figure it is clear that 91% retailers Sale Products or
services of vishesh infotecnics ltd. And 09% did not Sale Products
or services of vishesh infotecnics ltd.
which products or services are you selling?
Response No. of Retailer % of Respondents
Data Communication Equipment 65 65
Such As Routers, Switches &
Remote

Web Services 10 10
Smart Card Operating System 20 20
Standard For Transport Application
(SCOSTA)

Aadhar Enrolment Services Centers 5 5

All theses 5 5
TOTAL 100 100

80
60
40
20
0
Data Communication Equipment Such As Routers, Switches & Remote
Inventory of finished and intermediatary goods has decreased from Rs
223.51 crores in 31.03.14 to Rs 216.90 in 31.03.15.This decrease is due to
increase in sales in 2015 Inventory increased from Rs 216.90 crores in
31.03.15 to Rs 239.56 crores in 31.03.16 because decrease in sales in FY:
15 16. The company should produce goods according to demand and it
should also decrease the cost of goods for greater sales.
 Are you satisfied with the schemes provided
by the company for selling Products
(Services)?
Response No. of Retailer % of Respondents
Yes 65 65%

NO 35 35%
Total 100 100%

NO

Yes

From the above table it is clear that 65% retailers said that
satisfied with the schemes provided by the company for
selling Products (Services) while last 35% are not satisfied
 what suggestion you think is beneficial for
the company.
Response No. of Retailer % of Respondents
Provide extra schemes 60 60%

Reasonable price 20 20%

Product promotion 20 20%
Total 100 100%

60

20 20

From the above table 60% retailer suggest

company should provide extra schemes to
retailers 20% retailers want reasonable price
while last 20% want company should promote
 Findings of the study
It is clear that 80% respondents sale Electrical items at their
shops and 20% does not sale Electrical items at the shop.
92% of the retailer know about the vishesh infotecnics ltd. And
08% does not know about the vishesh infotecnics ltd.
17% retailers know about the vishesh infotecnics ltd. From
newspaper, 18% know from television and 18% know through
their friends
91% retailers Sale Products or services of vishesh infotecnics ltd.
And 09% did not Sale Products or services of vishesh infotecnics
ltd.
35% retailers Sale Products or services of vishesh infotecnics from
1 year, 25% retailer sell from 1 to 2 tears and 20% retailer sell
more than 3 Tears.
It is clear that 65% retailers Sale Data Communication Equipment
Such As Routers, Switches & Remote, 10 % sell Web Services and
5% sell all these services of vishesh infotecnics .
60% retailer suggest company should provide extra schemes to
retailers 20% retailers want reasonable price while last 20% want
SUGGESTION
The company should start new Branches for more
providing services.
They should advertise its brand to the retailers by
giving banners and bill boards as said by more
number of retailers in the survey.
They should adopt trade promotions such as having
price packages, display scheme for its products for
the retailers.
The company should provide certain credit limit to
the retailers so that they are ready to keep their
products in their store.
CONCLUSION
To excel in the highly competitive IT market dominated
by many big companies which has a very big share
both in website development the fancy company needs
to evolve their marketing and pricing strategies
effectively. For doing this a clear perception about its
retailers is needed with regard to product and service
quality and price is of utmost importance.
The company is old and many consumers are aware of
the brand of this company it has excellent service
delivery system which gives prompt delivery of its
products to the retailers. Though the company is
satisfied with its current selling and sales which
involves fixed customers the company can look to
expand its business by increasing their branches in
different cities of country.
QUESTIONNAIRE
Q1:- Do you sale Electrical items at your shop?
Q2:- Do you know about the vishesh infotecnics ltd.?
Q3:-How do you come to know about the vishesh infotecnics ltd.?
Q4:- Do You Sale Products or services of vishesh infotecnics ltd.?
Q5:-How much time to you are selling the Products or services of vishesh infotecnics
ltd.?
Q6:-which products or services are you selling?
Q7:-Are you selling other competitor Products or services with vishesh infotecnics
ltd.?
Q:-8 do you face any problem related to availability of Products (Services) of vishesh
infotecnics ltd in your region?
Q9:-Do you face any problem while selling the Products (Services) of vishesh
infotecnics ltd in your region due to
Q:-10 the price of the Products (Services) of vishesh infotecnics ltd is reasonable?
Q:-11 Are you satisfied with the margins you get by selling of Products (Services) of
vishesh infotecnics ltd?
Q:-12 are you satisfied with the schemes provided by the company for selling
Products (Services)?
Q:-13 company provide the after sale service for the products or services to their
Retailer
Q:-14 What feedback Retailerprovide regarding the Products (Services) of vishesh
infotecnics ltd according to retailers.
Q15 what suggestion you think is beneficial for the company.
TH
A
G NK
Y
O IN
U