CSR

CSR
CSR
Corporate Social Responsibility
The Magnificent Seven

Dediek Dini Kania Maharani Putri

Tri Kurniawan Dwi Rahmatillah Mulyono Sekar Nugroho
1606938095 1606850734 1606851081 1606851182
The Magnificent Seven

Sari Muhammad Yunita

Pratiwi Naufal Makarim Sulistyani
1606938851 1606938555 1606939002
Learning Objectives

Describe and explain corporate social responsibility (SCR)

Dediek

Distinguish between instrumental & social cotract

approaches to CSR

Yunita

Explain the business argument for doing well by doing good

Sari
Learning Objectives

+ Summarize the five driving force behind CSR

Dini Maharani

Explain the triple bottom-line approach to corporate

performance measurement

Naufal

Discuss the relative merits of carbon-offset credits

Kania
Overview
Social Contract
CSR
Approach
Types of Instrumental
CSR

Transparancy
Ethical
CSR Driving Knowledge
Alturistic Force
Sustainability
Strategic
Globalization
Triple
Bottom
The Failure
Line Of the Public Sector
 Describe and explain corporate social responsibility (SCR)

Dediek
WHAT IS CSR ?
CSR = Corporate Citizenship = Corporate Consience

The action of an organization that are targeted toward

achieving a social benefit over and above maximizing profits
for shareholders and meeting all its obligations
- Business Ethics Now 14th, Ghillyer
The commitment of business to contribute to sustainable economic
development working with employees and their representatives the
local community and society at large to improve quality of live, in

ways that are both good for business and good for development .
- World Bank: CSR

Corporate Social Responsibility (CSR) A

business acts in socially responsible manner
when its decision and account for and balance
diverse stakeholders interest
- Magnan & Farrel (2004)
Regulation of CSR in Indonesia

Pasal 2 Perpu No.47 tahun 2012 UU Perseroan Terbatas No. 40 Tahun 200

"Setiap perseroan selaku

subjek hukum mempunyai 1 2
tanggung jawab sosial dan
lingkungan

3 4
 UU Perseroan Terbatas No. 40 Tahun 2007

Perseroan yang menjalankan kegiatan 1 2

usahanya di bidang dan/atau
berkaitan dengan sumber daya alam
wajib melaksanakan Tanggung Jawab
Sosial dan Lingkungan

3 4
 UU Perseroan Terbatas No. 40 Tahun 2007

2)Tanggung Jawab Sosial dan

Lingkungan sebagaimana dimaksud
ayat (1) merupakan kewajiban
1 2
Perseroan yang dianggarkan dan
diperhitungkan sebagai biaya
Perseroan yang pelaksanaannya
dilakukan dengan memperhatikan
kepatutan dan kewajaran
3 4
 UU Perseroan Terbatas No. 40 Tahun 2007

Perseroan yang tidak melaksanakan 1 2

kewajiban sebagaimana dimaksud
pada ayat (1) dikenai sanksi sesuai
dengan ketentuan peraturan
perundang-undangan,

3 4
 UU Perseroan Terbatas No. 40 Tahun 2007

Ketentuan lebih lanjut mengenai

1 2
Tanggung Jawab Sosial dan
Lingkungan diatur dengan Peraturan
Pemerintah.

3 4
 CSR
Increasing Education
Quality

Supporting Small
Business

Building Infrastructure

Sustainable Environment

Social & Human Life

Other
CSR AWARDS
 Distinguish between instrumental & social cotract
approaches to CSR

Yunita
Instrument Approach

Corporate obligation is to maximize profits for its

shareholders in providing goods and services that meet
the needs of its customers

There is one and only one social responsibility of

business to use its resources and engage in
activities designed to increase its profits so long as it
stays within the rules of the game, which is to say,
engages in open and free competition without
deception or fraud.
- Milton Friedman
Social Contract Approach

Corporate has an obligation to society over and above

the expectation of it shareholders

There is a social contract between business and

society invoving mutual obligations that society and
business recognize that they have to each other
 Explain the business argument for doing well by doing good

Sari
Saya suka memikirkan CSR sebagai doing well by
doing good. Melakukan apa yang terbaik untuk
konsumen dalam jangka waktu panjang adalah
melakukan hal yang terbaik untuk perusahaan.
Melakukan hal yang baik untuk konsumen barulah
menjadi bisnis yang baik
- Jim Roberts
Persepsi Konsumen
Persepsi jangka pendek untuk konsumen

Interfensi pemerintah

Penolakan industri terhadap konsekuensi bahaya merokok

Persepsi Konsumen

WRON
Persepsi jangka pendek untuk konsumen

Interfensi pemerintah

G
Penolakan industri terhadap konsekuensi bahaya merokok
Persepsi Konsumen
Menunjukkan kepedulian terhadap konsumen dengan membuat
slogan peringatan
dont drink and drive
drink responsibly

Berefek pada perspektif jangka panjang untuk konsumen

Jika suatu perusahaan/organisasi berkomitmen
terhadap csr, maka mereka harus benar-benar
berkomitmen daripada hanya aksi jangka
pendek. Kita mungkin saja bisa memperdayai
ingatan jangka pendek para konsumen, tapi
mayoritas konsumen akan berharap suatu
perusahaan/organisasi tersebut menyampaikan
komitmen dan menyediakan laporan
berkelanjutan dari komitmen csr yang
dipublikasikan secara meluas.
 + Summarize the five driving force behind CSR

Dini Maharani
 Apapun yang dilakukan perusahaan (baik/buruk)
akan diketahui oleh publik

Transparency

ce: Pradas Commitment to CSR: Its Natural Business of Fashion

 Consumen dan investor sudah cerdas dan tau apa
dampak dari perusahaan yang tidak peduli
lingkungan

Knowledge
 Terbatasnya sumber daya alam, tidak bisa
mengimbangi pertumbuhan makhluk hidup

Sustainability
 Kapitalisme yang meluas dan mendunia

Balancing antara kepentingan

perusahaan
Globalization dan masyarakat tanpa bantuan
pemerintah
 Rendahnya ekspektasi masyarakat
Terhadap kinerja pemerintah

Rendahnya kepercayaan pada pemerintah

Sebagai wadah untuk menangani masalah
The Failure
sosial
Of
Public Sectore
 Explain the triple bottom-line approach to corporate
performance measurement

Naufal
 EN
VIRO
M E N TA L

SOCIAL

FINANCIAL
FINANCIAL
 HOW TO
MEASURE?

FINANCIAL
 $$$

HOW TO
MEASURE?

FINANCIAL
 EN
VIRO
M E N TA L

HOW
TO
MEASURE?
SOCIAL
 EN HOW
VIRO TO
M E N TA L MEASURE?

HOW
TO
MEASURE?
SOCIAL
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OU WHO
SAYS?!
GH
if you cant measure it,
you cant manage it.
Feel-Good Terminology
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
Our Company has always endeavored to
conduct
business responsibly and ethically. We have
long been committed to enriching the
workplace,
preserving and protecting the environment,
and
strengthening the communities where we
operate.
These objectives are all consistent with
indeed
essential toour principal goal of refreshing
SO?
 Easy to make public
commitiment to CSR...
 ...Hard to deliver to
customer satisfaction.
THREE
THREE
TYPES OF
THREE
TYPES OF

CSR
 ETHICAL

A LT R U I S T I C

S T RAT E G I C
 ETHICAL
Purest
Core Philosophies
ETHICAL
Purest
Philanthropic

A LT R U I S T I C
Philanthropic

A LT R U I S T I C
Give Back
Philanthropic

S T RAT E G I C
Po sitiv e Publicit y
Philanthropic

S T RAT E G I C
 S e l f - S e r fi n g
Po sitiv e Publicit y
Philanthropic

S T RAT E G I C
 Discuss the relative merits of carbon-offset credits

Kania
Buy Your CSR
Kyoto Protocol

Carbon Credit

How to Buy Your CSR

Framework
CSR TYPE OF
DRIVING FORCE APPROACH CSR

1. TRANSPARANCY
1. ETHICAL
2. KNOWLEDGE
3. SUSTAINABILITY CS 1. SOCIAL 2. ALTURISTIC
3. STRATEGIC
4. GLOBALIZATION CONTRACT
5. THE FAILURE OF R 2. INSTRUMENTA
PUBLIC L BUYING YOUR
SECTOR CSR

TBL
MEASUREMEN
T ENVIRONMEN
1.
T
2. SOCIAL
3. FINANCE
CASE CSR
CSR STUDY
The Performance Frontier