Week 6 Busm4176 Ethics CSR Tute

BUSM4176
INTRODUCTION TO MANAGEMENT
Week 6 Tutorial
LEARNING OUTCOMES
1. Revision of last week tutorial (Managerial

Communication)
2. Assignment 1: theories and concepts, plagiarism &
referencing practice
3. Assignment 2 - brief feedback
4. Review Organisational Ethics and CSR management
5. Tutorial including referencing exercise
RMIT University2017 2
Source: Google Image; www.cqeacademy.com
Communication barriers Exam
question
Robbins et al. 2016: Table 12.1)

Managerial communications
Transformation
Relational al messages
messages
- Stimulate
- Build trust
change
Informational Promotional
messages messages
- Provide - Direction
facts action
Q: Solutions for Amazon?

Quinn et al., 2014.
Communication Styles Exam
question
Q: What styles of Communication Bezos and his managers use at

Amazon? Why? Use evidence to support your answer
Image: tribehr.com; www.biz-development.com
Toxic communications
Blame and
scapegoat
Accusation and
back-stabbing
Meddling
Toxicity
Departmental
feuding
Patronage
Secrets
Corporate self-
deception
Q: Is communication at Amazon toxic? Why do you think

so? Support your answer with evidence.
Amazon Case Study
Problems and Issues (key

words search)
Managerial styles: Mintzbergs
science, scientific management, or is
it TQM not correctly applied?
Groups and Teams: lack of
cohesiveness, lack of effectiveness
Culture: aggressive, mechanistic:
lack of human focus & sensitivity
Communications: toxic, ineffective
Source: New York Times (2015)
styles? image by David Ryder/ Getty
Images
Ethics: ?
These are interesting articles
1. Amazon's Performance Management Mistake: What the NYTimes found out.

http://blog.impraise.com/360-feedback/the-amazon-controversy-what-is-missing-in-its-performance-management
-360-feedback
2. Jeff Bezos and Amazon Employees Join Debate Over Its Culture
https://www.nytimes.com/2015/08/18/technology/amazon-bezos-workplace-management-practices.html?_r=0
3. 9 key issues with Amazon's corporate culture

http://www.beckershospitalreview.com/hospital-management-administration/9-key-issues-with-amazon-s-corporate
-culture.html
4. Worse than Wal-Mart: Amazons sick brutality and secret history of ruthlessly
intimidating workers
http://www.salon.com/2014/02/23/worse_than_wal_mart_amazons_sick_brutality_and_secret_history_of_ruthlessl
y_intimidating_workers/
Warning! These are interesting articles but may not have academic value
Critical analysis
Coherence, cohesion
justification
When, how, who?

Short/long term
Consistent - RMIT
Business Reference
style (Harvard )
Academic writing, use
4Cs: Clear, Cohesive,
Convincing, Critical
Note! Similarity < 15%, not included

referencing
View Past Exemplary

Papers
TOPIC 5 EXAM QUESTIONS: MANAGING CSR AND
ETHICAL BEHAVIOUR
1. Explain what is meant by corporate social responsibility (CSR) and the
implications for management. In your answer discuss the three organisational
stances on CSR and the consequences for an organisations success or
failure. Use examples to illustrate your answer.
2. Discuss the evolution of corporate social responsibility (CSR) between the
1950s and today. In your answer draw on the influence of systems and
stakeholders on CSR. Discuss the implications of integrating CSR strategies
for small, medium and large organisations in todays society. Use examples to
illustrate your answer.
3. Secchi developed three theories of corporate social responsibility (CSR).
Describe the differences between the three theories and give an example for
each.
4. You are a manager wanting to behave ethically in your organisation. Discuss
with examples the three key views and goals of ethical behaviour. In your
answer explain the factors that contribute to ethical and unethical behaviour.
Social responsibility Social responsiveness - when a
firm takes social actions in
response to popular social needs.
Managers in these companies are

guided by social norms and
values in their practical decisions.
Companies that have not been

social responsive faced dire
consequences
Thus, today managers are aware

of the need to protect and improve
societys welfare
Robbins et al. 2016, Chapter 2:52-59.
What is Corporate Social Exam
question
Responsibility (CSR)?
Managerial implications:
Philanthropy
An organisations
Pricing
intentions to go beyond
its legal and economic Employee relations
obligations to act in ways Resource conservation
that are good for Product quality
society. Doing business with countries with
(Robbins et al 2016:52) different values
Organisational Stances on CSR Exam
question
Meeting social obligations (maximise profits)

What the law requires To meet economic goals
Example: Coca-Cola's
CSR work in a small town
Being socially responsive (social norms & values)
in India
Social pressure Public demand
Or example of Starbucks
(next slide)
Being socially responsible (impact on society)
Positive societal impact Minimise harm
Robbins (2016:52)
Community
Ethical sourcing
Environmentt
One person, one cup and

one neighbourhood at a Global responsibility
timeAs we have grown to
now more than 20,000
stores in over 60 countries,
so too has our commitment
to use our scale for good.
RMIT University2017 http://www.starbucks.com/responsibility

16
Evolution of CSR approaches
Corporate social stewardship e.g Linked to post-war,
1950s internal staff
Exam
question
Corporate social responsiveness e.g. Discretionary

1960s philanthropy
Higher levels of education and awareness in the post-

1970s industrial societies (Bell 1973)
Corporate Social Responsibility (Carroll 1979)
Consumer and environmental protection legislation
Corporate / Business ethics e.g. impact on

1980s stakeholders
Corporate global citizenship e.g. Global impact of

1990s activities
Triple bottom line accounting , 3Ps : Planet, People

2000s? & Profit . e.g. Profit is channelled back to improve
society and environment
A systems view of Exam
organisations
question
Many aspects of the

organisation can be affected
by CSR policies
CSR?
Key principles of Exam
question
Secchis theories
Obligation Response Responsibility
Theories of CSR (Secchi, 2007: 350) Exam
question
Utilitarian (economic system)

Theories on Social costs - Functionalism
Clark (1916) : Social responsibility that of businessmen
Friedman (1962, 1950): social responsibility as philanthropy
Managerial (moral agent)

Corporate social performance, accountability, auditing, reporting
Social responsibility of multinationals
Drucker (1973): CSR directly related to managers power and authority
Freeman (1984) & Liedtka (1991) :abandon CSR as it leads to manager
incompetence and treats corporations and society as 2 distinct domains
Relational (firm-environment)
Business and society Stakeholder approach
Corporate global citizenship
CSR & Ethical Dilemmas
Business ethics are moral principles that guide the

way a business behaves.
A set of rules or principles that defines right or wrong
conduct.
Acting in an ethical way involves distinguishing
between right and wrong and then making the right
choice.
Robbins et al. 2016, Chapter 2:54 - 55.
3 Key views of Ethical Behaviour
Solely on the basis of outcomes or
consequences
Utilitarian Goal: Provide the greatest good for the
greatest number
Respects and protects peoples liberties and

privileges
Rights Goal: avoid interfering with the rights of
others who might be affected by the decision.
Choose actions that fulfil principles of justice

Justice Goal: Meet procedural, distributive and
compensatory justice principles
Q: Is ethical management at Amazon only stopped at

Utilitarian levels?
Ethical Behaviour Exam
question
Will a manager act ethically?

Individual morality
Values
Personality
Experiences
The organisations culture
The ethical issue being faced
What discourages unethical behaviours?

Rules & Policies
Clear job descriptions
Strong cultural norms
Codes of ethics Q: where does Amazon
management go wrong at
ethics?
Schwartzs Values Model
Both the organisational and individual values influence CSR
approaches in an organisation
Promote
Motivated to welfare of
pursue others
innovative ways
Motivated by Preserve
self interest status quo
NOW
Q: Which ones can be solutions for Amazon management?
Being an ethical leader
(Refer to Fig. 2: Robbins et al 2016:57)
Be a good role model by Share your personal values

being ethical and honest by regularly communicating
Tell the truth! Always! them to employees
Reinforce important shared
Dont hide or manipulate
values
information
Use the reward system to
Be willing to admit your
hold everyone accountable
failures
to the values
References
Bell, D 1973, The Coming of Post-industrial Society, Basic Books, New York.
Carroll, AB 1979, A three-dimensional conceptual model of corporate
performance, Academy of Management Review, v. 4, pp. 449-500.
CSR: https://www.pinterest.com/commweekly/corporate-social-responsibility-csr/
http://www.theguardian.com/business/2015/mar/21/starbucks-face-conscious-capi
talism
http://panmore.com/starbucks-coffee-stakeholders-csr-analysis
Robbins, S.P., DeCenzo, D.A., Coulter, M & Woods, M. 2016, Management The
Essentials 3e, Pearson, Melbourne (Chapter 2:52-59)
Secchi, D. Utilitarian, managerial and relational theories of corporate social
responsibility. International Journal of Management Reviews. Dec. 2007, Vol. 9
Issue 4, p347-373.
Tutorial
Activitie
s
1. Tutorial Practice #2
2. Common Mistakes
Case Study: 7-Eleven wage
abuse scandal has lessons for
all directors
http://www.afr.com/business/retail/7eleven
-wage-abuse-scandal-has-lessons-for-all-di
rectors-20151004-gk0rhp
Film: More allegations against

7-Eleven after malpractice
exposed
https://www.youtube.com/watch?v=KBL2Z
7G6uq8
(7.10 minutes)
ACTIVITY 2.
After the discussion show this short film to demonstrate one

course of action that 7 Eleven implemented
Film: Australia's 7-Eleven heads resign amid workers
scandal (2.11 minutes)
https://www.youtube.com/watch?v=uvuD79Pxpvs
Source: Google Image; www.cqeacademy.com

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BUSM4176

1. Revision of last week tutorial (Managerial

Robbins et al. 2016: Table 12.1)

Q: Solutions for Amazon?

Q: What styles of Communication Bezos and his managers use at

Q: Is communication at Amazon toxic? Why do you think

Problems and Issues (key

1. Amazon's Performance Management Mistake: What the NYTimes found out.

3. 9 key issues with Amazon's corporate culture

When, how, who?

Note! Similarity < 15%, not included

View Past Exemplary

Managers in these companies are

Companies that have not been

Thus, today managers are aware

Robbins et al. 2016, Chapter 2:52-59.

Meeting social obligations (maximise profits)

Being socially responsible (impact on society)

Positive societal impact Minimise harm

One person, one cup and

RMIT University2017 http://www.starbucks.com/responsibility

Corporate social responsiveness e.g. Discretionary

Higher levels of education and awareness in the post-

Corporate / Business ethics e.g. impact on

Corporate global citizenship e.g. Global impact of

Triple bottom line accounting , 3Ps : Planet, People

Many aspects of the

Obligation Response Responsibility

Utilitarian (economic system)

Managerial (moral agent)

Business ethics are moral principles that guide the

Robbins et al. 2016, Chapter 2:54 - 55.

Respects and protects peoples liberties and

Choose actions that fulfil principles of justice

Q: Is ethical management at Amazon only stopped at

Will a manager act ethically?

What discourages unethical behaviours?

Q: Which ones can be solutions for Amazon management?

Be a good role model by Share your personal values

Film: More allegations against

After the discussion show this short film to demonstrate one

Source: Google Image; www.cqeacademy.com

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