Professional Documents
Culture Documents
Muhammad Chusaini
041214353021
Oktavilia Margaret S.
041214353023
Agung Kurniawan
041214353079
Introduction
Alignment : The Intangible Assets must be aligned with the STRATEGY, In order to create
value:
Example: Training Required of Personnel/Staff, must be aligned with firm strategy.
Integration : The Strategic Role of Intangible Assets cannot be addressed on a stand alone
basis. Integrated Program is required to support the enhancement of all the organization
intangible assets
Example: Specialization on each department, it make isolation from each other. Investment of
IT have no value unless complemented with HR training & Incentive program. HR training
program have little value unless complemented with modern technology
Alignment Intangible Assets to create
Value of Organization
Three parts process to align and
integrate intangible assets:
.To Measure intangible assets, We can learn from The principles used in a
companys balance sheet to measure Organizations tangible and
financial assets