Professional Documents
Culture Documents
BUYER POWER
Buyers price sensitivity
Relative bargaining
power
STRATEGI GENERIK PORTER
KEUNGGULAN STRATEGI
T KEUNIKAN
A POSISI BIAYA
RENDAH YANG DILIHAT
R PELANGGAN
G
E
T INDUSTRI Cost Leadership Differentiation
LUAS Strategy Strategy
S
T
R
A
T HANYA PASAR FOCUS STRATEGY
E TTT.
G
I
Karakteristik Strategi Generik
Cost Leadership
Produce of the lowest costs
Deliver goods (or services) at the lowest
costs
Lowest cost is main focus and strategy
Differentiation
Strategy
Products/services differentiate themselves
from others
The Firm has unique resources and capabilities
Target Customer Segment is not price-sensitive
Customers have very specific needs
Focus Strategy
Tiny, Focused Group
Resiko Strategi Generik
Entry Ability to cut price in Customer loyalty can Focusing develops core
retaliation deters discourage potential competencies that can
Barriers potential entrants. entrants. act as an entry barrier.
Customers become
Threat of Specialized products &
Use low price to defend attached to differentiating
core competency protect
Substitutes against substitutes. attributes, reducing threat
of substitutes.
against substitutes.