BASUNDHARA TISSUE

NAME ID
MIRZA MUHAMMAD ASIF SAKIB 1320707
MUSFIK SALEHIN 1320708
REFAT ARA AMIN 1320616
JANNATUL NAYEEM 1320533
MD. ABDULLAH BIN JUBAIR 1330359
OUR PRODUCT
 RESEARCH OBJECTIVE

Finding the reason of using Basundhara tissue

Effectiveness of Basundhara facial tissue
Identify if there is any need for new product features
The satisfaction level of the customer
 RESEARCH FINDINGS AND ANALYSIS

Statement: Basundhara tissue helps us to reduce oiliness completely

42% Agree which

indicates people have
a positive attitudes
about this factor
 RESEARCH FINDINGS (Cont.)
Statement: I feel fresh after using Basundhara facial tissue

58

58% people 23

agreed on fact that 11 11

they feel fresh

after using this 0

tissue
RESEARCH FINDINGS (Cont.)
Statement: Basundhara tissue is the number one tissue in
Bangladesh

39
36

14 People have
7
4 difference in
opinion in this
issue
 RESEARCH FINDINGS (Cont.)
Statement: It has attractive packaging

50
45

Total 95% people 5

agreed on this matter

0 0
 RESEARCH FINDINGS (Cont.)
Statement: I feel they should launch a new type of tissue

62

38

100% people agreed

on the fact that they
0 0 0 should launch a new
tissue type
 RESEARCH FINDINGS (Cont.)
Statement: How likely you want to repurchase this brand

46

31

Only 52% people 21

agreed on this fact. That

means people have a
0 0
negative behavioral
attitude towards this
brand
 RESEARCH FINDINGS (Cont.)

Statement: How likely you will recommend this brand to your friend.

66

81% people have

15 15
6 positive attitude
towards
0
recommending this
brand to their friends.
 RESEARCH FINDINGS (Cont.)
Statement: How likely you will buy this product in a bulk for your
organization

42
39

58% people are agreed

that they are comfortably 19

buy this product in a bulk

for their organization.
That means people have 0 0

mixed attitude on this

factor.
 RESEARCH FINDINGS (Cont.)

Statement: Rank the overall quality of Basundhara facial tissue. Here 10

is the highest point one can get and 1 is the lowest.

40

24

8
4 4
4 4
4 4 8 9 10
4 5 6 7
2 3 4
1
 RESEARCH FINDINGS (Cont.)
Statement: Between all the facial tissue paper what do you think about
the rank of Basundhara facial tissue
Recommendations

Improve Quality
Set new standard
Launch new tissue
type
Packaging should be
more attractive
THANKS FOR THE PATIENCE