Professional Documents
Culture Documents
Chapter 6
Managing
Communica
tion and
Informatio
n
Technology
Copyright 2016 McGraw-Hill Education Limited 6- 1
ESSENTIALS OF CONTEMPORARY MANAGEMENT
Fifth Canadian Edition
Learning Outcomes
1. Explain why effective communication helps an organization
gain a competitive advantage.
2. Describe the communication process and communication
styles.
3. Describe the organizational communication networks and
channels available to managers.
4. Explain how the utilization of Information Technology (IT)
can be vital to organizational communication.
5. Describe how managers are using social media in
communication.
The Importance of
Communication in Organizations
Communication Styles
Face-to-Face Communication
Spoken Communication
Electronically Transmitted
Spoken communication electronically transmitted has
next highest richness level.
Phone conversations, but no visual nonverbal cues.
Do have tone of voice, senders emphasis and quick
feedback.
Software Developments