Adizes six stages of the organizational

lifecycle Strategic focus on

Strategic focus on
New
Well
Strategic
the
Efficient
development
established
marketing
business
focus on
and
of
the development of
organizational
the
new
communication
process
development
divisions
to perform
andof
new products and
image
new
departments
strategies.
dailywork
operations
processes
within
Zenith
Customer centric to services Providing
Starts killing
Less flexibleservices
andand
the organization. responsive
Expansion
Focus
deliveron immediate
of innovation
without
responsivecontinuous
and
flexible
service
results
organizational
lines creativity
improvement
promises Prime Enjoy the benefits
Well established
Strategic focus on
of being
Highly responsive
an
Good reputation.
systems,
continuous processes
established
and flexible Aristocracy
Adolescence and infrastructure
improvement.
organization.
The excitement of
Service
seeing
Stage
New ofyour
Focus
servicenewonnew
ideas
improvement
product or service
innovation.
and concepts
development
fly is huge.
Bureaucracy
Courtship

Departmental
Senior
Complicated
Losingand
Rigid staff
sight
more
of
and
its
Unresponsive, rigid
reinforce
many
empires
stakeholders
formalized
hierarchy
of
their
senior
and
own
and inflexible
ways
levels
staff
processes
needs
of working
Courtship Stage
Stage of new Service
New service
ideas and improvemen
development
concepts t

The excitement of
Focus on seeing your new
innovation. product or service
fly is huge.
Adolescence Stage
Customer centric to
deliver Focus on Expansion of
organizational immediate results service lines
promises
Prime Stage
Strategic focus on
New marketing and the development of Strategic focus on
communication new divisions and the development of
strategies. departments within new work processes
the organization.

Well established
organizational
image
Zenith Stage

Strategic focus on
Highly responsive
continuous Good reputation.
and flexible
improvement.

Enjoy the benefits

of being an
established
organization.
Aristocracy Stage
Providing services Starts killing
Less responsive
without continuous innovation and
and flexible improvement creativity
Bureaucracy Stage

Departmental Complicated Senior staff

empires of senior and many reinforce their own
staff hierarchy levels ways of working

Rigid and more Losing sight of its

Unresponsive, rigid
formalized stakeholders and
and inflexible
processes staff needs