SERVICE MARKETING

ON
THUNDERBIRD SCHOOL OF GLOBAL
MANAGEMENT

BY:
SHOBHIT PANDEY
SAYANTAN BASAK
MD.IRFAN
AYAN BHATTACHARYA
BIKASH DUTTA
MAHUA BHATTACHARYA
 Objective:
To improve the effectiveness of display/sponsored-
ads placements
To increase traffic on the website
To improve conversions
 INTRODUCTION
Founded in 1946, Thunderbird is the first and oldest graduate
management school focused exclusively on global business.
Thunderbird was founded on innovation and blazing new trails in
global management education. Over the years, Thunderbird has
become the first-ever graduate business school to institute an Oath
of Honor.
Since 1946, Thunderbird has guided exceptional individuals to
shape meaningful careers in global Management.
Thunderbird became the first-ever higher-education institution to
focus exclusively on international management by concentrating
curriculum on cross-cultural communication, regional business
studies and hands-on, real-world training in global business
nuances.
The school has often been called a Mini-United Nations because
of its diverse and inclusive global student body. Thunderbird is also
known worldwide for its vast and engaged alumni network of more
 Visits and Conversion rates
US Non-US
Mediu Visit Conver Conversi Visits Convert Conversio
m s ted on rate ed Visits n rate
Visits
4998
organic 8 18404 36.81%
41448 14333 34.58%
1849
referral 5 5758 31.13% 12599 3040 24.12%
2598
cpc 3 6349 24.43% 3076 498 16.18%
email 3 1 33.33% 2 0 0%
social 86 25 29.06% 16 1 6.25%
4572
none 6 22995 50.28% 25936 11983 46.20%
 CPC medium in Non-US regions
Ar Riyad France
Italy
Ile de france Germany
Kyiv Russia
India
Geneva England
Hessen Israel
Saudi Arabia
England Saint petersburg
Bayern Zurich
Indian states
Berlin Moscow
Makkah
Milan
Prague
Other mediums in Non-US
states
European Union
India
Mexico
England
Russia
Australia
Thailand
China
 Mostly effected US regions

Nearby Southern US states like California, Texas, Colorado, Utah, Nevada

Eastern industrialized states like New York, District of Columbia, Indiana,
Pennsylvania, Illinois and Florida
 Recommendation:
In Social media LinkedIn was found to be more effective
in converting the visits compared to Facebook and other
social networks.
Looking at the effectiveness of organic search visits we
suggest they invest more in SEO for non-US regions for
more visibility.
Referral was found to be second most effective and
content creation like blogs and articles is highly
recommended.
Thank you