CONSUMER PREFERENCE ABOUT

DIFFERENT BRANDED SPORTS

SHOES
 OBJECTIVES

The objectives of this particular study are:-

To know the personal views of DELHI people regarding

choices among various branded sport shoes.

To study which branded sport shoes is mostly preferred by

people as per their choices.

Comparison between various branded sport shoes.

Find out factor influencing the people at the time of purchasing

sport shoes QUALITY, DUREBILITY, VARIETY, PRICE, And
USE IN SPORT OR ANY OTHER.

 Limitations

A survey should involve a larger sample size otherwise the

findings of the survey cannot be generalized.
But a larger sample size may increase the time and cost of
collecting the primary data with the help of Questionnaire.
In some of the retail showroom it is not allowed to get the
questionnaire filled.
Many of the respondents were not willing to fill the
questionnaire.
Some people were not willing to respond and few of them
who responded were in hurry hence the active
participation was lacking. Due to which I faced difficulties
in collecting informations regarding our questionnaire.
Another problem which I face was that people were
hesitating to give information about their views freely.
 Methodology

Primary data: In this project the data is

collected through questionnaire which are filled
by the consumers
Secondary Data: Secondary data are those
data which have already been collected by
someone else and which have already been
used as per required.
a) Books, magazines, newspapers
b) Internet
 Primary Data

SAMPLING PLAN -
Sample Methods - Random Simple Sampling
Sample size - 50
Primary data - Questionnaire
Sampling Area - Delhi
Q.1 WHICH BRAND DO
YOU PREFER?
WHICH BRAND DO YOU PREFER?
40
37

35

30

25
25

20
20

15
11
10
7

0
Percentage(%)

Nike Adidas Puma Reebok Others

Q.2 . DO YOU THINK WEIGHT IS
A FACTOR FOR CHOOSING A
BRAND?
Q.3. IS THERE ANY EFFECT OF
ADVERTISEMENT ON SELECTION OF
BRANDS?
yes no

32%

68%
Q.4DO YOU NORMALLY
SWITCH OVER THE BRAND?
Q5. WHAT FACTORS INFLUENCE YOU
TO GO FOR A PARTICULAR BRAND
Q.6 ARE YOU SATISFIED WITH THE
QUALITY OF PREFERRED BRAND?

2%

yes
no

98%
 Q7. ARE YOU SATISFIED
WITH THE PRICE RANGE?
 Findings and
conclusion:
CONSUMER REACTIONS SUGGESTS THAT NIKE IS THE MARKET
LEADER

ADIDAS IS CHASING ITS POSITION MOST AGGRESIVELY SO

NOW IT REQUIRES MAINTAINING ITS POSITION WITH NEW
PRODUCTS

DEMAND OF REEBOK SHOES IS VERY LOW

ONLY 8% MARKET HAS BEEN COVERED BY REEBOK

Recommendations:

New lines of products should be introduced in festival season.

Department stores are the prime sales and marketing channel

for branded shoes. In addition, store decorations and product
displays should be designed to create a strong first impression