Marketing in Spain

AGENDA
GENERAL INFORMATION
GEOGRAPHY
ARCHITECTURAL MONUMENTS MOST IMPORTANT
PARTY AND TRADITIONS
TYPICAL SPAIN FOOD
KEY DATES IN SPANISH HISTORY
POLITICS & GOVERNMENT IN SPAIN
ECONOMIC CHARACTERISTICS
EXPORT
IMPORT
SMALL BUSINESS INVESTMENT OPPORTUNITIES IN SPAIN
General Information

Area: 504,750 km2

Population: 46,157,822 (INE 2008)
Languages: Official language: Spanish
(also called Castellano) Catalan,
Galician,
Valencian and Basque (they are also
official languages of the autonomous
communities of Catalonia, Galicia,
Valencia and Basque Country
respectively)
Religion: 99% Catholic
Capital: Madrid
Form of Government: Constitutional
Monarchy
Head of State: King Philip VI
President of the Government: Mariano
Geography

Spain is located to the southwest of

Europe, in the Iberian Peninsula,
occupying 80% of the same.
Apart from the peninsula, it includes the
Balearic Islands (Mallorca, Menorca and
Ibiza).
In the Atlantic Ocean, southwest of the
peninsula, facing the coast Of Morocco,
and to the north of Africa.
To the north it borders with France.
It is the 3rd European country in
extension and the 5th in population.
POLITICS & GOVERNMENT IN SPAIN
- Thepolitics of Spaintakes place under the framework
established by theConstitution of 1978.
- It is a ParliamentaryMonarchy.
- Spain's political system is amulti-party system, but since the
1990s, two parties have been predominant in politics,
theSpanish Socialist Workers' Party(PSOE) and thePeople's
Party(PP).
- Members of the Congress of Deputies are selected
throughproportional representation.
- TheSpanish monarch, currently,Felipe VI, is thehead of the
Spanish State.
- Elections to the Cortes Generales are held every four
years.
- Electoral participation, which is not compulsory, has
 POLITICS & GOVERNMENT IN SPAIN
LEGISLATIVE EXECUTIVE JUDICIARY

Pass laws
Exercised only by
Vested in theCortes Independent of the
thegovernment:
Generales(General executive and the
integrated by the
Courts) legislature
prime minister,
Bicameral Administering justice
thedeputy prime
parliamentconstituted on behalf of the King
ministers, and other
by theCongress of Byjudgesandmagistra
ministers (12)
Deputiesand theSenate tes
Enforces the law
 POLITICS & GOVERNMENT IN SPAIN
EUROPEAN UNION
EU member country since:1
January 1986
Seats in the European
Parliament:54
Currency:Euro. Member of the
Eurozone since 1 January 1999
Presidency of the Council:Spain
has held the
revolvingpresidency of the
Council of the EU4 times
between 1989 and 2010.
Spains main export partners are
France, Germany and the UK
Main import partners are
 Economic characteristics

SPAIN PERU

Area 504,750 Km2 1,285, 220 km2

Population 46.7 million 31.1 million
Currency Euros Soles (1 EUR=3,63
PEN)
GDP per Capita 23,200 5,472
Inflation rate 1.5% 3.1%
Unemployment 19.2%
rate
Minimum wage 764.4 206.6
Member of CoE, Eurozone, UN, Alliance of the
NATO, OECD, EU, Pacific, CAN, IMF,
OEI. UN UNASUR
Facility to Doing 32 of 190 54 of 190
Business
Perception of 58 of 167
http://www.datosmacro.com/paises/comparar/espana/peru? 36 of 167
sector=PIB+per+capita+en+Euros&sc=XE15#tbl
corruption
 Economic activities:
Primary Secondary Tertiary

Agricultural production Telecommunications

Breeding sheep and Automotive industry (Telefnica), Banking
pig. Agri-food industry (BBVA), Fashion retailing
And organic farming (Inditex), Insurance
(Mapfre) and Tourism (Sol
Participation of the different sectors in the Mela)
economy of Spain Agriculture and fishing: 2.7%
Industry and energy: 15.6%
Construction: 10.1%
Services: 71.6%
 Export
The following export product groups represent the highest dollar value in Spanish global
shipments during 2015. Also shown is the percentage share each export category
represents in terms of overall exports from Spain.

1. Vehicles: US$50.8 billion (17.9% of total exports)

2. Machines, engines, pumps: $22.6 billion (8%)
3. Oil: $18.5 billion (6.5%)
4. Electronic equipment: $16.1 billion (5.7%)
5. Pharmaceuticals: $11.6 billion (4.1%)
6. Plastics: $11.1 billion (3.9%)
7. Fruits, nuts: $9.3 billion (3.3%)
8. Iron or steel products: $7.3 billion (2.6%)
9. Iron and steel: $7.1 billion (2.5%)
10.Clothing (not knit or crochet): $7 billion (2.5%)
 Export

Spanish Export Companies

Twenty-seven corporations rank among
Forbes Global 2000 for 2015. Below is a
sample of the major Spanish companies
that Forbes included:

1. Telefnica (telecommunications
services)
2. Repsol YPF (oil, gas)
3. Ferrovial (other transportation)
4. Abertis (other transportation)
5. Grifols (biotech products)
IMPORT
The following product groups represent the highest dollar value in Spains import
purchases during 2015. Also shown is the percentage share each product category
represents in terms of overall imports into Spain.
1. Oil: US$43.1 billion (13.8% of total Spanish imports)
2. Vehicles: $40.3 billion (12.9%)
3. Machines, engines, pumps: $30 billion (9.6%)
4. Electronic equipment: $24.7 billion (7.9%)
5. Pharmaceuticals: $15.2 billion (4.9%)
6. Plastics: $11 billion (3.5%)
7. Organic chemicals: $9.6 billion (3.1%)
8. Clothing (not knit or crochet): $8.7 billion (2.8%)
9. Iron and steel: $8.6 billion (2.8%)
10.Medical, technical equipment: $7.8 billion (2.5%)

Imported vehicles had the fastest-growing increase in value among the top 10
import categories, up 11.8% for the 5-year period starting in 2011.
IMPORT
Below is a list showcasing 15 of Spains top import partners, countries that imported the
most Spanish shipments by dollar value during 2015. Also shown is each import countrys
percentage of total Spanish exports.

1. France: US$44.1 billion (15.6% of total Spain exports)

2. Germany: $30.9 billion (10.9%)
3. United Kingdom: $20.8 billion (7.3%)
4. Italy: $20.8 billion (7.3%)
5. Portugal: $20 billion (7.1%)
6. United States: $12.6 billion (4.5%)
7. Netherlands: $8.8 billion (3.1%)
8. Belgium: $7.6 billion (2.7%)
9. Morocco: $6.8 billion (2.4%)
10. Turkey: $5.6 billion (2%)
11. Poland: $5.6 billion (2%)
12. China: $4.9 billion (1.7%)
13. Mexico: $4.7 billion (1.7%)
14. Switzerland: $4.3 billion (1.5%)
15. Algeria: $3.6 billion (1.3%)
16. Almost three-quarters (71%) of Spanish exports in 2015 were delivered to the above
15 trade partners.
Small Business Investment Opportunities in
Spain
1. Automobile Industry-: There are a lot of verylucrative businesses in the auto mobile
industry in Spain. Some of the top businesses in the Spanish automobile industry include.
GPS Services-: You can offer GPS installation and tracking services. There are a lot of foreigners
and tourists visiting Spain yearly and asides that, there are also lots of locals that can benefit
from the security and direction that a car GPS tracker offers. A particularly interesting type of
GPS service you can offer in Spain is helping people find suitable parking spots especially in
urban areas to prevent being penalized for illegal parking.
2.Renewable Energy Industry-: The renewable energy industry in Spain is growing and you
can also join this attractive moving train. You can go into Biofuel production as a way to help
people save energy costs. You can also consider other renewable energy options like Solar,
Geothermal, Biogas and wind energy. I am certain that a lot of business owners and home
owners who are tired of rising energy costs would welcome your business.
3.Marketing and Public Relations Services-:You dont make money in business by setting up
that business; you make money by creating awareness for the business. Marketing and public
relations in business is very essential. Some services you can render in Spain include market
research services,SEO services; E-mail marketing, Call centers andsocial media marketing.