Professional Documents
Culture Documents
Group L
Introduction: Telecom Sector in India
4
Network Health in India
5
Activities on Mobile Devices
6
Activities on a Smartphone
7
Smartphone Usage in India
9
Jios Offers Analysis
10
Competitor Offers Analysis
Airtel Vodafone
11
Market Opportunity
Only 50% of DEH base using Data!
Circle % Non Data UU % Data UU
UP East 57% 43%
Allahabad 56% 44%
Lucknow 58% 42%
Bihar & Jharkhand 50% 50%
Patna 57% 43%
Ranchi 41% 59%
Rajasthan 45% 55%
Jaipur 41% 59%
Jodhpur 49% 51%
Gujarat 49% 51%
Ahmedabad 50% 50%
Surat 46% 54%
UP West 51% 49%
Agra 47% 53%
Dehradun 53% 47%
Total 51% 49%
15
Jios STP Strategy
Want to target the quality subscribers- want to occupy the primary sim slot
High end data users
Value for money seekers
17
Jios STP Strategy
TOTAL: 600 MB
2 hours of video calling:
400MB Updating 10 apps:
100 MB
Heavy on video 10 web pages:6-10 MB
2 Approx. 15 GB
calling 30 basic IMs/emails:
<1MB
TOTAL: 510 MB
50 songs : 250 MB
Updating 10 apps:100 MB
Heavy on audio 10 web pages:6-10 MB 19
3 streaming/downloadi 30 basic IMs/emails: Approx. 10 GB
Jios Promotion Strategies
22
Data Usage Pattern
240 MB/
200
Hour
MB/
20 MB/ Hour
35 MB/ Hour
10 MB/ Hour
5 MB/ App
0.6 MB/ Song Live
webpag Stream
500KB/
messa e Video Call
3KB/ Messagin
Messag ge g
Voice Call
e Update
App
Download
Browsing
Mail with
Attachmen
t
Mail
23
Way-Ahead
24
THANK YOU!!
25