EMPLOYEES

PRs presentation
Oleh:
Bagus Dwi C. 210110110039
Widya Septiasih
210110110040
Saniy Amalia P.
210110110041
Harry Permana
Kelas: A ILKOM
210110110042
Definition
Employee is a person who is hired to provide
service to a company on a regular basic in
exchange for compensation and who does
not provide these service as part of an
independent bussiness.

An individual who works part-time or full-time

under of contract of employeement,
whether oral or written, express or implied,
and has recognized rights and duties.
 EMPLOYEE RELATION
Employee Relation involves
the body of work concerned
with maintaining employer-
employee relationships that
contribute to satisfactory
productivity, motivation, and
morale. Essentially, Employee
Relation is concerned with a
preventing and resolving
problems involving individual
which arise out of or affect work
situation.
DEALING WITH THE
EMPLOYEE PUBLIC
 The employee public is made up of
numerous subgroups; senior managers,
first line supervisor, staff and lines
employees, women an minority workers,
union laborers, per diem employees,
contract workers, ect. Each group has
different interest and concerns. A smart
organization will try to differentiate
messages and communiaction to reach
these segments.
C O M M U N IC ATIN G
EFFEC TIV ELY IN A
S EE O F D O U B T
An organization truly concerned about getting
trough to its employees in an era of
downsizing, displacement, and dobuious
communication must reinforce five specific
principles:

Respec Honest
t Feedba
ck
Recognitio
n

g eme
A Voice Enc oura
nt
According to Milton Moskowitz, co-author of
the 100 Best Companies to Work For, six
criteria, in particular, are important :

1. Willingness to express dissent

2. Visibility and proximity of upper management

3. Priority of internal to external communication

4. Attention to clarity

5. Friendly tone

6. Sense of humor
CREDIBILITY :
THE KEY
 The employee public is a
savvy one. Employees cant
be conned because they livi
with the organization every
day. They generally know
whats going on and whether
management is being honest
with them. Thats why
management must be truthful
Research indicates that trust in organizations
w ould incrase ifm anagem ent:

Communicated earlier and more

frequently
Demonstrated trust in employees by
sharing bad news as well as good.
Involved employees in the process by
asking for their ideas and opinions.
Employee Communications
Strategies
Five elements are key in any strategic
program :

Survey employees attitudes

regularly

Be
consistent
Personalize communications

Be Candid
Be
innovative
EMPLOYEE
COMMUNICATIONS
TACTICS
 On-Line
Communications
: Up and Coming
Perfectin
g the
Intranet
Having an intranet site doesnt mean employees
will necessarily go there for information. Sites
high in visual appeal but low in usefulness will
likely be ignored. To prevent that, intranet
creators should keep in mind several important
considerations :
1.Consider the culture
2.Set clear objectives, then let it
evolve
3.Treat it as a journalistic enterprise
4.Market, market, market.
5.Link to outside lives
6.Senior management must commit
Print Publications:
Not Dead Yet
Whether print or on-line, in approaching the writing or
editing of an employee newsletter, the professional should
pounder the following question :

Who is the publication designed to reach?

What kinds of articles should be featured?

What is the budget for the newsletter?

What is the appropiate format for the newsletter?

How frequently should the newsletter be published?

What is the desired approval process for the newsletter?

Example for Newsletter
 Emergence of
Desktop Publishing
Desktop Publishing enables a PRs
professional to produce a newsletter
at his or her own desk

Desktop Publishing requires a

personal computer, a laser printer,
and a software for word processing,
charts, drawings, if desired, and
publishing appilacations such as
Specifically, a typical newsletter editor must
consider the following steps in approaching
the task :
Assigning stories

Enforcing deadlines

Assigning photos

Editing copy

Formatting copy

Ensuring on-time publication

Critiquing
 Employee
Annual
Reports : On
the Rise
TYPICAL FEATURES OF THE EMPLOYEE
ANNUAL REPORT INCLUDE THE FOLLOWING :

1. Chief excecutives letter

2. Use-of-fund-statement

3. Financial condition

4. Description of the company

5. Social responsibility highlights

6. Staff financial highlights

7. Organizational policy

8. Emphasis on people
Bulletin Boards:
Coming Back
 Using enlarged news picture and
texts, motivational messages, and
other company announcment, the
bulletin board has become an
important source of emloyee
communication.

One person in the

public relations unit
should be assigned to
this weekly task
Internal Video: Up and
Down
A NUMBER OF ORGANIZATION WORK
AKILLFULLY WITH INTERNAL VIDEO:
A PRs professional must raise at least a dozen
questions before embarking on an internal video
excursion :

1. Why are we doing this video?

2. Whom are we trying to reach with this video?
3. Whats the point of the video?
4. What do we want viewers to do after seeing
the video?
5. How good is our video script?
6. How sophisticated is the quality of our
broadcast?
7. How innovative and creative is the broadcast?
Does it measure up to regular television?
8. How competent is our talent?
9. How proficient is our
crew?
10. Where will our
viewers screen the
video?
11. With what
communications
vehicles will we
supplement the
video?
Dealing with the Grapevine
 Its faster than a public address announcement and
more powerful than a general instruction. Its able to leap
from LA to San Francisco in a single bound. And its
credibility is almost beyond Walter Cronkites.

In presenting a final decision to employees,

management often overlooks the value of explaining
how it reached its decision. By comparing alternative
solutions so that employees can understand more
clearly the rtionale behind management desicions. An
organization may make bad news more palatable.
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