Chapter 10

Articulating the
Vision, Mission and
Values
10.1 ALIGNING YOUR WORKFORCE

The process of setting a clear

direction is one of the prime
functions of leadership.

Strategic visionary leadership

implies that the leader is able to
develop a long-range vision of what
his organization should become while
at the same time creating a pathway
10.1 ALIGNING YOUR WORKFORCE

Communication is therefore a
key element.

Clear direction and effective
communication are essential
for alignment of the workforce.
10.1 ALIGNING YOUR WORKFORCE
Well-organized management of the process
by:

1. Clarifying the vision, mission and value.

2. Open communication and feedback.

3. Straight-forward and effective
coordination.

4. Endless patience.
10.2 ENHANCING COMMITMENT
Highly committed employees have the
following characteristics:

1. Care about corporate goals and objective.

2. Are eager to offer creative ideas on how to

improve systems and the quality of goods and
services.

3. Are less likely to quit their jobs.

4. Are happy in their work.

 10.3 THREE PILLARS FOR
BUILDING COMMITMENT

According to A. D'Souza, there are

three major pillars for building
commitment in the workplace:

1. A sense of belonging
2. A sense of enthusiasm
3. Confidence in leadership
 10.3 THREE PILLARS FOR
BUILDING COMMITMENT
To create enthusiasm and commitment in
others, you must show that you have it
yourself.

The leader must also demonstrate

consistency of focus, an ability to
maintain the organization's direction in
spite of obstacles from less committed
peers.

Creating commitment in others requires

more than a leader's inner strength o
personal power of persuasion.
10.4 SENSE OF BELONGING AND ENTHUSIASM

According to Anthony D'Souza

(1993), in order to gain the
commitment of your people, the
following guidelines should be
taken in consideration:
1. Communicate candidly
2. Empower your people
3. Develop your people both
professionally and personally
4. Lead with honesty, integrity and
impartiality
10.4 SENSE OF BELONGING AND ENTHUSIASM

Warren Bennis and Joan

Goldsmith (1993) highlight four
qualities of leadership that,
when practiced, engender trust
and commitment. They are
vision, empathy,
consistency, and integrity.
10.4 SENSE OF BELONGING AND ENTHUSIASM

1. A sense of belonging occurs

when leaders and managers:
Inform;
Involve;
Share success.
2. A sense of excitement in the
job depends on:
Work that is meaningful and
provides opportunities for
growth;
10.4 SENSE OF BELONGING AND ENTHUSIASM

Clear responsibility and

accountability for result;
Appreciation and recognition for a
job well done.

3. Confidence in
leadership/management is created
when leaders:
Display competence and exercise
their attention wisely.
Are forward-looking and inspiring.