• Advertising is process in which a company

introduce the feature of own product in the

front of public. It includes the name of a
product or service and how that product or
service could benefit the consumer, to
persuade potential customers to purchase
or to consume that particular brand.
• Broadcast Advertising
• Print Advertising
• Outdoor Advertising
• In Store Advertising
• Covert Advertising
• Public Service Advertising
• Celebrity Advertising
Today ‘s television is most
impotent media for
Advertising. In this
Advertising a company
provide money to advertiser
company. Many company
advertise through television
media.

The first TV ad broadcast in the

UK was on ITV on 21 September
1955.
• Radio advertising is a
form of advertising via the
medium of radio.
• Radio advertisements are
broadcasted as radio
wave, proponents of radio
advertising often cite
this as an advantage

First Radio Ad. In March 1922,

in Seattle WA, Remick's Music
Store (which published and
sold sheet music) sponsored a
one night a week program on
station KFC,
• Online advertising is
mostly uses the
Internet and World Wide
Web for the expressed
purpose of delivering
marketing messages to
attract customers.
• Print advertising
describes advertising in
a printed medium such
as a newspaper,
magazine, or trade
journal. In the press like
printing add. A form of
press advertising is
classified advertising,
which allows private
individuals or companies
to purchase a small,
narrowly targeted ad for
a low fee advertising a
product or service.
 Today advertisement industry
needs to utilize every
possible scope for better
promotion of the industries
and their products. The best
possible technique to reach
out to the maximum number
of people is through the use
of billboards.
Example_ Digital Billboard
Truck side billboard
Banner
Rail billboard
• Today’s people are
spending more time
outside home in
places like malls,
multiplexes, gyms,
bookstores,
restaurants, office
buildings etc. For this
reason IN STORE
ADVERTISING are
mostly used.

In store Advertising
 • Covert ad. is
different type
of advertising,
in this type of
advertising a
company make
a deal to a film
director for
advertise of
your product.

Ex. In Tararumpum Movies

• Public service
advertising is a
technique that makes
use of advertising as an
effective
communication medium
to convey socially
relevant message about
important matters and
social welfare causes
like AIDS, energy
conservation, political
integrity, poverty and
so on.
• Celebrity branding is a
method of advertising
which uses the services of
a celebrity to promote a
product or service with the
help of their fame and
status in the society. This
method has several
approaches; it can involve
a celebrity simply
appearing in a commercial
and the celebrity can be
signed for attending events
for promotion. Another
method is to start a product
line using their name as a
brand.