A Study on Awareness Level of

Insurance Products
of SBI LIFE INSURANCE

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presented by.
Abhishek
Sadotra
15MBA1239
INSURANCE
A practice or arrangement by which a
company or government agency provides a
guarantee of compensation for specified
loss, damage, illness, or death in return for
payment of a premium.

TheInsurance Regulatory & Development

Authority (IRDA) regulates all insurance
business in India.
COMPANY INTRODUCTION
SBI Life Insurance Company
Limited is a joint venture
between the State Bank of India
and BNP Paribas Assurance.
SBI Life started as a joint
venture with BNP Paribas in 2001
SBI owns 74% of the total capital
and BNP Paribas Cardiff the
remaining 26% of the capital.
SBI Lifes Mission
Statement
"To emerge as the leading company
offering a comprehensive range of life
insurance and pension products at
competitive prices, ensuring high
standards of customer satisfaction and
world class operating efficiency, and
become a model life insurance
company in India in the post
liberalization period".
OBJECTIVES

To
Know The Customer Preference Towards
Different Products Of SBI life insurance.
To Know the Perception of Customers towards

SBI life insurance Products.

To study the various insurance plans of SBI Life

and suggest an appropriate plan to the

customer.
To conduct a need survey to know the opinions

of the customers from the market segment.

To examine the funds, income

and position of the Life Insurance
business of SBI Life.
To analyze the need of customers
according to their financial and
age status.
FINDINDS
36% customers of SBI life are in the
age group of 26 to 30.
70% of customers of sbi are male
and 30 % are female .
41% customers of SBI life are
government employ .
100 % respondents invest in financial
instrument .
61% respondents invest in life
insurance .
49% respondents chose SBI life
as their investment company .
79% respondents prefer ULIP for
investment .
The main objective of investment
for 53% respondents is
protection.
SUGGESTIONS

Many of the investors take their investment

decisions independently but they should consult
CAs, Tax consultants if they are investing with
the main purpose of tax saving.
Mutual Funds are not so popular because there
are lot of charges deducted every year for
example Fund Management charge, entry load,
exit load in case of premature withdrawals etc.
So these entry and exit loads must be abolished
by the mutual fund companies.
It is suggested that if the investor is investing in
ULIPs then invest for long period of time to earn
high returns
Conclusion
SBI Life has established itself as a distinctive life
insurance brand with an innovative, attractive
and customer-friendly portfolio ranging from
protection, savings, retirement and investment
plans; which it sells through a unique tool-The
Life Maker.
Agent must have full knowledge of the products
of company and good Public Relation &
communication skills.
Agent must be engrossed with marketing &
selling techniques and must have friendly
approach towards his customers and must keep
the insurers records for long- term usage.
Customer shall be satisfied with the
services of an Agent & Agents efforts
should be distinguish appreciated by the
company.
Agent shall work in the direction of
providing its customer maximum comfort &
best of services.
SBI Life is rich in services & produces a
wide range of products for various needs.
Further it requires making more efforts to
advertise its products through Agents &
other Media.
Congratulations