AIR INDIA

Aviation industry of India

Overview of Aviation sector in India
India is the 9th largest aviation market in the world

Total revenue generated in 2014-15 is $16 billion

The Indian airports have a combined capacity to cater to 220.04

million passengers and 4.63 million tonnes cargo per annum

The market is also estimated to have 800 aircraft by 2020

Market Share
Key investments
Tata Advanced Systems (TASL) has signed a joint venture with Boeing plans to
assemble one of its two helicopters namely, Chinook (heavy-lift) or Apache
(attack type) in India

Airbus SAS, one of the top two aircraft manufacturers in the world, plans to
open aircraft maintenance and repair overhaul (MRO) facility in India

French drone-maker LH Aviation signed a Memorandum of Understanding (MoU)

with Indias OIS Advanced Technologies on June 19, 2015 to manufacture
tactical drones in India through an industrial license.

SpiceJet plans to enter a deal with Boeing Co. and Airbus Group SE to buy 80-
120 jet airplanes which would help to expand their fleet and rebuild its business
Company Profile
Established in 1953 under the name of Air India International
Limited
Became public listed company in 1994
Hubs Indira Gandhi International Airport (Delhi)
Chhatrapati Shivaji International Airport (Mumbai)
Headquarters New Delhi
Employee base of 23,044
Total destinations 85
Part of Star Alliance
Subsidiaries
Fleet
Boeing
777-200LR (3)
747-400 (6)
Airbus
787 Dreamliner (21) A319 (22)
A320 (26)
777-300ER (12) A321 (20)
A330
Key Competitors
International
Jet Airways
Lufthansa
Emirates
Stakeholders
Governme
nt

Employee
s Passenger
s

Stakehold
ers

Taj flight Ambassa

dor
 SWOT Analysis
STRENGTHS
Strong backing from Government of India
Largest air carrier in India
Owns most updated fleet of aircraft
Has its presence in 19 countries
SWOT
OPPORTUNITIES
Expansion of routes and
international destinations
Solving internal issues regarding
workforce can hugely boost image
and operations
WEAKNESSES
Labor Problems and political
intervention is a cause of worry
Growing Competitor base and
entry of Low-Cost Carriers (LCCs)
THREATS
Intensifying competition
Rising Labor cost
Rising fuel cost
Distribution channel
AIR
INDIA

TRAVEL CUSTOM
AGENT ER

CUSTOMER
Problems faced

Frequent Loss of baggage and miss management

Delay of flight
Low workforce
Inefficient ground handling
Customer Service/Staff Behaviour
Probable solutions
Home-printed bag tags can be been implemented to
allow passengers to have more control over their travel
experience.
Advantages:
Reduces que
Saves time
 THANK YOU

ROHIT DEORUKHKAR
PGDM-BD
ROLL NO-21